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Despite Low World Series Ratings, Advertisers Still Believe in Baseball

With the World Series poised to be one of the least-watched in history, Fox could use all the help it can get. And tonight’s game just might be it.

As the showdown between Kansas City Royals and San Francisco Giants stretches into this last game, the network will get an opportunity to make up for any shortfalls in guarantees promised to advertisers.

And despite the ugly ratings, advertisers still believe in baseball.  Read the rest of this entry »

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Virgin America’s 6-Hour Preroll Ad Is Creepy, Warholian and Sort of Brilliant

People have a hard time sitting through five seconds of pre-roll on YouTube. How will they react to almost six hours of it—much of which is intentionally, preposterously, stultifyingly boring?

Virgin America is about to find out.

The airline today breaks a curious new online campaign from ad agency Eleven in San Francisco. And the centerpiece is a strange, Warholian Web film depicting—in real time—the experience on a typical rival carrier (here it’s called BLAH Airlines, and yes, it has a website) during a 5-hour-and-45-minute flight from Newark to San Francisco.  Read the rest of this entry »

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Holiday Retailers Missing Mark on Facebook

Marin SoftwareMRIN, +6.36% provider of a leading cross-channel performance advertising cloud, today released findings outlining the best days for retailers to reach holiday shoppers on Facebook. Marin’s analysis of Facebook advertising indicates ad engagement on the social network peaks two weeks before Thanksgiving, suggesting retailers would see better ad performance on Facebook if they changed the timing of some of their ad campaigns.  Read the rest of this entry »

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San Francisco Giants CEO on MLB uniform ads

While attention in recent years has focused on the addition of paid advertisements to NBA uniforms, one Major League Baseball CEO says his team would support selling of ads on baseball uniforms and thinks other owners will jump on board.

During an interview with KNBR, San Francisco Giants CEO Larry Baer was asked about the possibility of MLB teams selling advertising space on uniforms.

“I would forecast that it is coming,” Baer told KNBR. “I think it is coming.”  Read the rest of this entry »

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EBay Resurrects Mobile Ads for Smartphone App

EBay Inc. (EBAY) is getting back into mobile advertising after retreating from the market almost two years ago.

The online marketplace will start showing ads on its smartphone application, which is used daily by 4.6 million people in North America. More than 200 million people have downloaded EBay’s software globally, the San Jose, California-based company said yesterday.  Read the rest of this entry »

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Wear Levi’s to Levi’s Stadium. Merchandise Deal with San Francisco 49ers Could Lead to Broader NFL Deal

This football season, San Francisco 49ers fans will be treated to plenty of Levi’s-sponsored experiences as the brand looks to capitalize on its new stadium naming rights deal and weave its brand into the fabric of America’s most popular sport.

On Sept. 14, when Levi’s Stadium hosts its first regular season game, Jumbotrons will show Levi’s-centric content produced by the Forty Viners, a social media program dedicated to highlighting action inside the stadium. On the field, team mascot Sourdough Sam will be running around in a new pair of Levi’s. And dotted through the stadium, there will be fans wearing Levi’s 49ers trucker and varsity jackets, part of an exclusive collection that could be the beginning of a league-wide apparel partnership.   Read the rest of this entry »

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Twitter to offer advertising services in Ukraine

Twitter will introduce its advertising platform to 12 new markets in Eastern Europe, including Ukraine, which is in the middle of a civil war, the company said Tuesday.

The microblogging site pointed to “tremendous growth” in the region over the past 12 months. As part of this expansion, Ukrainian brands and advertisers will gain access to Twitter’s direct sales support teams and seller partnerships.

Twitter’s TWTR, -0.23%  use in Ukraine has skyrocketed over the past year, with revolutionaries using social media to organize protests by using hashtags like #Euromaidan.  Read the rest of this entry »

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Lyft Hopes to Accelerate With First Integrated Ad Campaign

For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It’s the brand’s first campaign that combines online and offline, and it’s the latest aggressive move by a ride-sharing company in what’s turning into the tech battle of the summer.

“We are trying to get more drivers and more passengers into our network,” said Lyft creative director Jesse McMillin, who was recently poached from Virgin America. “We are going to be bringing a lot of interesting stuff.”  Read the rest of this entry »

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AdStage Raises $6.3M to Put Digital Ad Management on Auto-Pilot

Advertising technology startupAdStage Inc. has raised $6.25 million in Series A venture funding co-led byVerizon Ventures and Digital Garage, joined by Newbury Ventures, Freestyle Capital and individual investors Chris Noble and Neal Dempsey.

AdStage offers an all-in-one ad management platform that advertisers pay to use on a monthly subscription basis. Pricing without a minimum ad spend per month, or based on a volume of ad spending makes AdStage’s technology accessible to small businesses or startups and large conglomerates alike, said Sahil Jain, chief executive and co-founder.  Read the rest of this entry »

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Facebook helps small businesses with ads

Small businesses are a growing source of advertising revenue for social media sites, and Facebook is seeking to cash in.

While large corporations from Macy’s to Coca-Cola advertise on Facebook, small businesses – say the neighborhood dry cleaner or corner store – could be a new reservoir of sales.

“There’s untapped potential in the smaller businesses, and there’s so many of them,” saidKrista Garcia, a retail analyst at research firm eMarketer.  Read the rest of this entry »

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