No New Billboards? SF Beautiful Sues City Over Outdoor Advertising Settlement
Posted by admin in SF Advertising on May 23rd, 2012
A San Francisco civic group has sued the city in a billboard dispute, claiming that a plan that allows an advertising company to erect more outdoor signs violates a 10-year-old ballot measure that banned new billboards. Read the rest of this entry »
Lack of trust in Facebook may hold back ad sales
Posted by admin in SF Advertising on May 16th, 2012
Facebook’s reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site’s ads or buy the virtual goods that make money for it. Read the rest of this entry »
InMobi launches InMobi Ad Tracker
Posted by admin in SF Advertising on May 9th, 2012
A free, next-generation, UDID independent, conversion tracking platform for advertisers
SAN FRANCISCO, May 2, 2012 /PRNewswire via COMTEX/ — InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform. Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs, and is completely free to integrate and use. This combination provides the only independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market. Read the rest of this entry »
Yahoo Makes a Play for Small Business Ad Dollars, Dives Into Proxy Fight
Posted by admin in SF Advertising on May 2nd, 2012
IDG News Service (San Francisco Bureau) — Yahoo launched a free marketing dashboard on Wednesday to boost its advertising appeal for small and midsized businesses by simplifying digital marketing for them. Read the rest of this entry »
Ad-supported software reaches specialized audience
Posted by admin in SF Advertising on April 25th, 2012
There has long been a divide between business and consumer software: Companies mostly buy licenses to use applications, while consumers often pay nothing and advertisers shell out money to reach them. Read the rest of this entry »
SAY Media Introduces Industry-First “Cost-Per-Exposure” Pricing Model to Provide Greater Value for Advertisers
Posted by admin in SF Advertising on April 19th, 2012
Cost-per-engagement pioneer tackles wasted impressions with exposure-based viewable impressions pricing; launches new “Content Ads”
SAN FRANCISCO, Apr 17, 2012 (BUSINESS WIRE) — SAY Media today announced its cost-per-exposure (CPX) pricing model and the availability of “Content Ads” — a new ad product designed to meet the unique needs of small- to medium-sized businesses — that will be billed on the company’s new exposure-based pricing methodology. Helping lead the industry shift away from an impressions-based pricing structure and toward a more accountable and transparent model, SAY Media has developed the technology needed to ensure advertisers get the most value by charging only for ads that are visible within a user’s browser. Read the rest of this entry »
Hearsay Social CEO Clara Shih Wins “Changing the Game” Award from Advertising Women of New York
Posted by admin in SF Advertising on April 18th, 2012
Hearsay Social, provider of the leading enterprise social marketing platform, announced today that its CEO Clara Shih has been named a winner of the “Changing the Game” Award from Advertising Women of New York (AWNY). Read the rest of this entry »
PREVIEW-Google view on mobile ads awaited at CEO 1-yr mark
Posted by admin in SF Advertising on April 11th, 2012
(Reuters) – Google Inc’s advertising rates will get extra scrutiny as Wall Street ponders whether the proliferation of Internet-connected smartphones helps or hinders the money-making search engine that drives the company’s profits. Read the rest of this entry »
Zynga Poaches Ad Sales Vet From Competitor
Posted by admin in SF Advertising on April 4th, 2012
Zynga, maker of FarmVille and other social games, appears serious about harvesting more ad sales. The San Francisco company has hired RockYou’s Julie Shumaker to be VP of North American Sales, a newly created position. Read the rest of this entry »
GM centralizes global advertising for Chevrolet
Posted by admin in SF Advertising on March 28th, 2012
New company for Chevy brand
General Motors expects to save about $2 billion the next five years by centralizing most of the global advertising for its Chevrolet brand.
The Detroit company said Tuesday that San Francisco’s Goodby, Silverstein and Partners will join with New York’s McCann Erickson Worldwide to form a new company to handle most of Chevy’s ads. Read the rest of this entry »
