Largest Ad Network on Facebook, LifeStreet Media, Acquires Ad Network Business From Key Competitor SocialCash
Posted by admin in SF Advertising on February 26th, 2010
LifeStreet Media, the largest social media ad network(1), announced it has acquired the assets of the SocialCash ad network. By acquiring its competitor, LifeStreet Media significantly bolsters its frontrunner position while simplifying choices for advertisers and improving revenue for app developers.
“We’ve become the #1 ad network for Facebook applications on the strength of revolutionary optimization technologies that deliver extraordinary results for both developers and advertisers, and the SocialCash acquisition further extends our lead,” says Mitchell Weisman, founder and CEO of LifeStreet Media. “We welcome SocialCash’s developers to the LifeStreet Media network, and we expect to super-charge their ad inventory with industry-leading CPMs.”
SocialCash will continue as a stand-alone company and is preparing for the launch of a new product. “We were looking for an ad network partner because we need SocialCash 100% focused on an exciting new venture we’ll be rolling out later this year,” says SocialCash CEO Rob Jewell. “LifeStreet Media’s ad network delivers exceptional results and their team is first rate; so I know this transition will be a big win for SocialCash developers and advertisers.”
Why the “Green Police” Is So San Francisco
Posted by admin in SF Advertising on February 9th, 2010
Audi’s “Green Police” Super Bowl ad was clearly out to mock environmentalist fervor — and it hit close to home in greener-than-thou San Francisco.
Perhaps that’s because it was the brainchild of Audi’s advertising agency, San Francisco independent Venables Bell & Partners.
Sitting squarely in the “I am white, middle-class man, hear me roar” school of ads, the Cheap Trick-scored commercial suggested a world in which the type of individual decisions that seem meaningless but in the aggregate make a difference are enforced by enthusiastic law enforcement professionals in green uniforms.
Facebook turns 6 with over 400M users, plans redesign
Posted by admin in SF Advertising on February 5th, 2010
Facebook has turned six, crossed 400-million users and launched another major redesign of its web services to improve users’ ability to navigate and find features.
Also Friday, TechCrunch reported that Facebook is developing a web-based email and messaging system to compete with similar services like Google’s Gmail, Microsoft’s Hotmail, Yahoo Mail or AOL Mail. Facebook, which had roughy 200 million users a year ago, declined to comment.
The redesign announced Thursday will be implemented on a rolling basis until all users are included. It features tools to make it easier to find games and applications and to chat and share video. Read the rest of this entry »
Gartner sees $6.2B phone app spend
Posted by admin in SF Advertising on January 22nd, 2010
Consumers will spend $6.2 billion in 2010 in mobile application stores, while app related advertising revenue is expected to generate $600 million worldwide, according to Gartner, Inc.
Gartner on Friday also predicted that worldwide information technology spending would rise 4.6 percent to $3.4 trillion in 2010. IT spending dropped globally by the same percentage in 2009. All major segments (computing hardware, software, IT services, telecom, and telecom services) are expected to grow in 2010.
Games are the top mobile application, with mobile shopping, social networking, utilities and productivity tools continuing to grow and attract increasing amounts of money, Stephanie Baghdassarian, research director at Gartner, said in a statement.
Three Bay Area Schools Are Finalists in “Got Milk” Giveaway
Posted by admin in SF Advertising on January 15th, 2010
Three Bay Area high schools are in the running for thousands of dollars in prize money and they need your help to win.San Jose’s Santa Teresa High School, El Molino High School in Forestville and Dublin High School are all finalists in the “Got Milk – White Gold” arts giveaway.Students at those schools made their own video versions of the “Battle for Milk-quarious” ad campaign. For the next two weeks, the public is invited to vote for its favorite video and the winning school gets $20,000 for its arts programs.Every finalist is guaranteed at least $2,500. To see the finalist’s videos and to vote for your favorite go to www.milkquarious.com
Apple Buys a Mobile Ad Company
Posted by admin in SF Advertising on January 5th, 2010
Apple encroached onto Google’s turf on Tuesday with its acquisition of Quattro Wireless, a mobile advertising company.
The sale, which Quattro announced, is the latest sign that the mobile phone is the next battleground for technology companies, particularly for Apple and Google, which are increasingly in competition. Apple paid close to $300 million for Quattro, according to a person briefed on the deal. Read the rest of this entry »
Partner Agency Butler, Shine, Stern and Partners selected “Small Agency of the Decade” by Adweek
Posted by admin in SF Advertising on December 14th, 2009
When John Butler, Mike Shine and Greg Stern left Goodby, Silverstein & Partners in San Francisco in 1993 to open their own shop across the bay, they were warned that no one would ever take them seriously in Sausalito. Sixteen years later, Butler, Shine, Stern & Partners is thriving with $30 million in revenue and 150 people on staff. Over the course of the last 10 years, the independent agency has added national players like Mini, Priceline, RadioShack and Greyhound Lines. The shop, an early proponent of integrated services, was ahead of the curve in ramping up its digital capabilities, acquiring SF Interactive in 2003. Read the rest of this entry »
Google acquires Teracent
Posted by admin in SF Advertising on November 25th, 2009
Google Inc. has agreed to buy Teracent Corp., a San Mateo display advertising startup.
Google (NASDAQ: GOOG) praised Teracent’s technology in a blog posting for being able to “pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors” and for being able to make such choices “depending on factors like geographic location, language, the content of the web site, the time of day or the past performance of different ads.”
Founded in 2006 by CEO Vikas Jha, Teracent was backed by New Enterprise Associates.
Twitter has revenue, plans more with ads
Posted by admin in SF Advertising on November 20th, 2009
Twitter Inc. has about $4 million in annual revenue and should see more soon when it adds advertising, a top executive of the popular micro-blogging business said Friday.
Chief Operating Officer Dick Costolo told a San Francisco conference sponsored by TechCrunch that the current revenue is the result of data-sharing agreements with Google Inc. (NASDAQ:GOOG) and Microsoft Corp. (NASDAQ:MSFT).
HeadQuarters Advertising Inc. relaunches its brand
Posted by admin in SF Advertising on November 13th, 2009
San Francisco, CA – HeadQuarters Advertising Inc., the leading Hispanic Market
advertising agency in San Francisco, has redefined itself as the Hispanic Brand ActionTM
agency that offers full service brand and direct marketing solutions to reach the total US
Hispanic Market.
HeadQuarters is a Hispanic Brand Action agency focused on reaching Latinos
regardless of language or acculturation. Their core competencies stretch beyond
communication: they are strategists, researchers and innovators passionate about the
Hispanic market. They balance planning, creativity, strategy and production with a
company’s goals to find the soft-spot required to render the best ROI.
HeadQuarters believes that every communication touch-point is a potential point-of-
action. Measuring the touchy feely stuff called brand impression is no longer enough.
Advertising needs to be more accountable. The goal is to deliver real and measurable
ROI beyond mindshare and to make the intangible, tangible.
From: www.headquartersadv.com
