Contextual Advertising Leader Vibrant Surpasses 100 Million Uniques in the U.S. and Reaches Global Audience of 170 Million
Posted by admin in SF Advertising on September 1st, 2010
Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience including users in the UK, France, Germany, Italy and Spain tops 170 million, its highest ever.
Digital Advertising is Being Clobbered by Traditional Media
Posted by admin in SF Advertising on August 19th, 2010
Against all odds, traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising. Of more than 1,200 people surveyed for digital marketing show ad:tech London by Zussi Research, 69 per cent believed traditional advertising was relevant to them, compared with 45 per cent for online. For the TV generation of those aged between 25-34-years old the gap widens further: 81 per cent (traditional) versus 53 per cent (online).
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MSNBC, Yahoo, Hulu to offer users choice of ads
Posted by admin in SF Advertising on August 10th, 2010
Yahoo, Microsoft, and Hulu plan to make online advertisements less annoying and more profitable by letting users select which ones they’ll watch.
Starting next month, websites that include MSNBC.com, Yahoo.com, and Hulu.com will begin letting consumers decide which ads show up in video clips they view online.
A research study of the new Hulu-designed format led by VivaKi, the digital arm of French advertising company Publicis Group, showed that users are twice as likely to click an ad when given a choice, as opposed to when one is selected for them.
Draftfcb Strengthens Mobile Offering, Partners With Industry Leader Velti to Increase Capabilities
Posted by admin in SF Advertising on August 5th, 2010
Recognizing the increased importance of the mobile channel to reach consumers, Draftfcb has partnered with Velti, a leader in mobile marketing and advertising technology solutions, to provide the agency and its clients a full range of in-house mobile services and capabilities.
The agency will use Velti mGage in the development and execution of campaigns, including SMS, mobile Web, mobile media planning and buying and proprietary measurement.
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Advertising Agency Heat wins Ad Age’s West Region Small Agency of the Year
Posted by admin in SF Advertising on July 28th, 2010
In its second annual “Small Agency Awards,” national industry trade publication Advertising Age named Heat, San Francisco, as “West Region Agency of the Year.” The award was announced the night of Thursday, July 15 at Advertising Age’s Small Agency Conference in New Orleans. Eligibility extended to agencies of up to 75 employees.
Facebook Membership Hits 500 Million Mark
Posted by admin in SF Advertising on July 21st, 2010
The number of people using Facebook hit the 500 million mark on Wednesday, meaning one in every 14 people on the planet has now signed up to the online social-networking service.
“As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them,” Facebook founder Mark Zuckerberg said in a blog post.
Google net rises as advertising sales increase
Posted by admin in SF Advertising on July 16th, 2010
Google Inc. said Thursday its second-quarter net income rose to $1.84 billion, or $5.71 a share, from $1.48 billion, or $4.66 a share in the same period last year. The Internet search giant said net revenue for the period ended in June was $5.09 billion. Excluding special items, Google said earnings for the quarter were $6.45 a share. Analysts polled by Thomson Reuters had expected Google to post earnings excluding items of $6.52 a share, and $4.99 billion in net revenue.
YouTube To Introduce Skippable Pre-Roll Ads Out Of Testing
Posted by admin in SF Advertising on June 30th, 2010
In an engaging turn of events, according to the Wall Street Journal, Google owned video sharing website YouTube recently announced that it plans to launch “skippable” ads later this year, senior product manager Baljeet Singh said Tuesday at a Google press conference.
If you are producing or using online video ads then you better make sure they are engaging, YouTube’s advertising model is about to witness a significant change toward more options for ad viewing.
Ootem Advertising Wins Next BIG Agency Award
Posted by admin in SF Advertising on June 25th, 2010
San Francisco-based Ootem Advertising brought home the “Next BIG Agency” award at the San Francisco Bay Area Interactive Group’s (sfBIG’s) first annual Next BIG Star Awards event, held last night in San Francisco.
“We are so excited to receive this award,” remarked Ootem president and founder Jason Kelley. “The San Francisco Bay Area digital advertising community is an incredibly talented group of people who set the standard for the industry. As a new agency, we are honored not only to win this award but to receive such great encouragement from our peers.”
Google’s AdMob attacks Apple’s new mobile ad rules
Posted by admin in SF Advertising on June 11th, 2010
Google Inc. thinks its increasingly bitter rival Apple Inc. is trying to muscle it out of the mobile advertising competition on the iPhone, iPad and iPod Touch.
The latest dispute between the Silicon Valley powerhouses centers on a proposed change that could hobble Google’s ability to sell and place ads on devices running on Apple’s latest mobile operating system, which comes out this month.
Omar Hamoui, the executive in charge of Google’s newly acquired mobile ad service, AdMob, attacked Apple’s new restrictions in a blog posting Wednesday as a threat to competition. He also warned the change would decrease the ad revenue flowing to the developers of iPhone and iPad applications, a scenario that could drive up the prices that consumers pay for the programs.
