Ryder System, Inc., a leader in commercial fleet management and supply chain solutions, today launched the most comprehensive integrated business-to-business campaign in the company’s history. Grey San Francisco, which won the account in February, is responsible for brand strategy, advertising including television, print and digital as well as media.
Ryder’s first major campaign in nearly two decades carries the theme “That’s Ryder.” Striking black and white television commercials, featuring Ryder employees and trucks, deliver the message via strong graphics that Ryder is bolder, smarter, smoother and faster in delivering “beyond what’s expected” for its clients. It ends with the tagline “Ryder Ever Better.” The cable TV flight debuts on the Golf Channel as well as NBC coverage of the Ryder Cup. Read the rest of this entry »
Hoping to lifts it mobile advertising business, Yahoo said Monday it is acquiring mobile ad and analytics company Flurry.
David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)
In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity.
Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order they recently made. Read the rest of this entry »
In an ad for Beats by Dr. Dre stereo headphones, Neymar jams to Jay-Z’s remix of the song “Jungle.” Fans cheer, toast and pray across Brazilian neighborhoods and cameras flash while reporters shout questions, but the pounding rhythm of the rap drowns out distractions for the Brazilian striker and fellow soccer stars Jozy Altidore and Cesc Fabregas.
As the ad closes, cameras close in on Neymar’s determined face for soccer’s grandest tournament.
What’s missing are the actual words “World Cup.” That’s because Beats Electronics, recently acquired by Apple for $3 billion, is not an official sponsor of the event. Soccer’s international governing body, FIFA, closely holds the World Cup brand as intellectual property. Read the rest of this entry »
There surely is no more familiar American clothing brand than Levi’s, which created the classic denim jean in 1873.
But in recent years Levi’s has — wrongheadedly — introduced ad campaigns that tried to be both iconic and hip. Most of the time, the jeans company erred on the side of trying to be way too hip and youth-oriented, alienating consumers who believed the brand doesn’t need to project an excessively cutting-edge image to be fashionable.
But now things seem to be trending in the other direction by emphasizing the jeans company’s no-nonsense heritage. Read the rest of this entry »
The past year in mobile has been characterized by downmarket phones, lagging mobile bandwidth capacity, a move toward single-purpose apps, in-app sales, and lots of energy around the burgeoning mobile advertising space.
But the bigger picture is the historic shift in usage from the desktop to mobile devices. Global mobile app and advertising revenues for 2013 hit a stunning $38 billion in 2013, according to Strategy Analytics and PwC, and the trend line points steeply upward. Mobile apps alone are on a path to reach $70 billion in annual revenue by 2017, says the investment bank Digi-Capital.
With that in mind, here are the biggest, happiest growth and exit stories among mobile startups over the past year. Read the rest of this entry »
Crowded Ocean is celebrating our 6th year as a startup marketing agency. During that time we’ve launched 30 companies, had 10 exits, and—just as important—celebrated the fact that all of our client companies are still in business.
Some notable achievements by some of our past startup clients:
IRVINE, CA, Jun 12, 2014 (Marketwired via COMTEX) — Multi-channel audience and content monetization company, Adaptive Medias, Inc. (otcqb:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced office expansions in New York and San Francisco. Adaptive Media also announced the appointments of Charles Harman, VP of Business Development, and Kristen Barr, Director of Mobile Demand. Read the rest of this entry »
Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald’s.
That’s the conclusion of several recent reports that shed light on Internet piracy’s funding sources.
Content thieves attract visitors with the promise of free downloads and streams of the latest hit movies, TV shows and songs. Then they profit by pulling in advertising from around the Internet, often concealing their illicit activities so advertising brands remain unaware.
Pirate websites run ads that are sometimes covered up by other graphics. They automatically launch legitimate-looking websites as pop-up windows that advertisers don’t realize are associated with piracy. At the end of the day, the pirate website operators still receive a check for serving up a number of views and clicks. Read the rest of this entry »
BART train stations will enter the age of digital screen advertising despite complaints it may distract or annoy some riders.
After testing one screen at a station this spring, the BART board decided on a split vote Thursday to allow operation of 18 digital advertising and news screens at the busy Embarcadero, Montgomery and Powell stations in San Francisco. Read the rest of this entry »