Last week, Salesforce CEO Marc Benioff touted a vision of the future in which everything and everyone will be connected and driven by machine learning and data. Benioff was launching his company’s foray into artificial intelligence last week in front of 170,000 people at its annual Dreamforce conference in San Francisco.
While the future-looking technology has been in the works for years and was built by hundreds of data scientists, Salesforce’s AI tool actually takes a branding lesson from the past—specifically, from Albert Einstein. Read the rest of this entry »
There’s a (slowly) growing push among retailers, brands and even politicians to make advertising campaigns as true and transparent as possible. It could even soon become a federal law.
There’s been a slow, steady drumbeat toward the movement for years, but ModCloth, the San Francisco-based vintage women’s clothing eTailer, prominently brought the issue back into the spotlight in 2014 when it signed a pledge that it would no longer make any post-production changes to any of its models or images. ModCloth then decided to make its new focus on transparent, honest, undoctored advertising its cause célèbre and began hiring models from its own customer base and using users’ own social media photos wearing its clothing in its ad campaigns. Read the rest of this entry »
San Francisco’s Goodby Silverstein & Partners promoted several longtime staffers in a move that effectively restructures the agency’s leadership.
Most prominently, partner and executive creative director Margaret Johnson will become the 33-year-old Omnicom shop’s first-ever chief creative officer, and managing partner Derek Robson will become president, effective immediately. Director of account management Brian McPherson, director of new business Leslie Barrett, director of brand strategy Bonnie Wan and director of communication strategy Christine Chen will also become full partners, with McPherson and Barrett as managing partners. Read the rest of this entry »
There is one evil that haunts the days and even the nights of most agency workers: the timesheet.
Employees avoid it at every opportunity, but eventually, time — or the poor soul in charge of collecting timesheets — catches up with them. Some agencies have even gone as far as rewarding employees with free beer if they submit their reports on time, which isn’t such a bad idea.
The real problem with timesheets is that they require you to track time on every single thing you do, and no one likes to be micromanaged. No one wants to know if that project took longer than it should have or discover how few hours they actually spent on “real” work that week. Read the rest of this entry »
A class-action lawsuit blaming Fitbit for inaccurately tracking people’s sleeping habits is moving forward.
US district judge James Donato of San Francisco permitted the case to proceed last week, Ars Technica reports. Fitbit, the wearable technology company that sells wireless activity trackers, claims to have several sleep monitoring capabilities. The company’s online help page describes how the tracker can “see how many hours you sleep and better understand the quality of your sleep.”
The new San Francisco Museum of Modern Art (SFMOMA) reopened its doors on May 14 after undergoing a $610 million makeover to double the museum’s exhibition space, provide more free-to-the-public spaces, and expand its educational programs.
Now, the SFMOMA and its agency Chemistry Club are inviting people to visit its new digs with the “See Art” campaign appearing via out-of-home, digital, video, print and radio elements. Read the rest of this entry »
After winning its first Lion at Cannes last year, and making a big first impression,Heat San Francisco was ready to send its agency full-force to the creative festival this year.
Not everyone could go though, but that didn’t get the SF team down. Instead of sitting back and feeling bad about it, the agency decided to throw its very own Cannes-inspired event, titled Heat Cannes Francisco. The event had everything from keynote speakers, which included everyone from agency higher-ups to the new strategy intern, and bottles of rosé and champagne.
If recent history is any guide, it’s the San Francisco Giants’ “turn” to win the World Series this year. For the past six years, the team has won the series three times, every other year: in 2010, 2012 and 2014. But the Giants’ winning record isn’t the only reason fans have embraced them. The team’s marketing efforts, including creating unique ballpark experiences and capitalizing on its players’ personalities, have played a huge part in building one of the most successful brands in baseball.
DigitasLBi San Francisco has named a new creative lead, appointing Carlos Ricque as senior vice president, creative. Ricque will relocate from DigitasLBi’s New York office, where he has served as senior vice president, creative since arriving in June of 2014. He replaces Eric Dean, who recently left the advertising industry to become a ranch owner in Joshua Tree National Park.
Yelp next week will begin a $50 million national ad campaign designed to encourage people to use its service for more than just restaurant reviews.
Building on its first national TV campaign last year, Yelp this time will include video ads on Snapchat and Instagram.
Ben Sinclair, who plays a Brooklyn pot dealer in HBO’s “High Maintenance,” again appears in humorous vignettes about finding a dentist, a yoga instructor and a hotel. Read the rest of this entry »