AdRoll, the most widely-adopted retargeting platform, today announced the acquisition of San Francisco-based Bitdeli, a data analytics startup that enables businesses to pull data from various sources to create highly-customized dashboards. Bitdeli’s mission to democratize Big Data analytics and make it simple and impactful is well aligned with AdRoll’s mission to help brands collect, analyze and act on their own customer data sets. Read the rest of this entry »
Amazon is known as a sleeping giant in the ad industry because the company has rich consumer data but has been tentative about using it for a lot of advertising. That has begun to change recently, prompting industry consulting and data firm eMarketer to estimate the company’s ad revenue for the first time.
Amazon’s worldwide ad revenue may reach $835 million this year, up 37 percent from $610 million in 2012, eMarketer forecast. In 2011, the company generated $419 million from advertising, the firm added. These estimates include traffic acquisition costs, or TAC, which are payments Internet companies pay to other websites for sending online traffic their way. Read the rest of this entry »
Additionally, Ogilvy & Mather New York was named most effective individual agency office.
NEW YORK, NY – Ogilvy & Mather North America was ranked as the most effective agency in North America for the second consecutive year by the Effie organization. Additionally, Ogilvy & Mather New York was named most effective individual agency office. These accolades are based on the analysis of the North America Effie Awards finalist and winner data from the past year and were officially announced at the 45th annual Effie Awards Gala in New York on Wednesday. Read the rest of this entry »
San Francisco-based multicultural advertising agency Améredia was honored with a 2013 Hermes Creative Gold Award from the Association of Marketing and Communication Professionals. The award acknowledges Améredia’s creativity and innovation in Web Element/Web Design for Tea India®, a consumer tea brand of Harris Freeman & Co®. The entry, titled “Experience Tea India”, showcased the re-branding of the popular North American beverage brand. Read the rest of this entry »
San Francisco based advertising agency is offering sub-lease and workstation rental spaces at its headquarters in financial district, adjacent to Jackson Square and Chinatown. Ideal tenant will be in advertising and marketing space, preferably in digital, and open to creative ways of collaboration and growth. Text now at 415-513-6004 with your name and company website. Read the rest of this entry »
The leading social advertising service, 140 Proof is proud to announce that Kim Stiefel has joined the company as Director of Business Development. In her new role, Stiefel will lead 140 Proof’s efforts to expand partnerships with app developers and Tumblr bloggers, further growing the advertising network.
Stiefel is an experienced talent in technology sales, holding senior account positions at a number of prominent companies, including: AppNexus, NetApp and EMC. Prior to 140 Proof, Stiefel became a top 5 sales performer in EMC’s US Commercial Division and closed the largest single transaction ($7.2M) to date in the Division’s history. Read the rest of this entry »
ZooZ, an innovative consumer-driven payment platform provider, announced today that it will be previewing a new breakthrough “In-Ad Payments”™ patent pending offering to the attendees of Finovate Spring on May 14-15 in San Francisco. A first-of-a-kind offering, ZooZ’s latest innovation marries mobile in-app payments with online advertising. Read the rest of this entry »
San Francisco’s Potrero Hill neighborhood assumes the spotlight once again as Sköna Advertising, Inc. , a boutique ad firm based on the Hill, today launched a series of one-minute vignettes chronicling the people and businesses that embody the plucky, artsy spirit of the southeast corner of the City by the Bay.
Called simply Sköna Vignettes, the collection of videos features 10 businesses and organizations that express the artisan, learned-hand ideals that have made Potrero Hill famous. This small pocket of San Francisco has surged in popularity in recent years, marked by an influx of young techies and upper-income professionals who hope to preserve the neighborhood’s originality and pluck. Read the rest of this entry »
Salesforce.com signaled it was getting serious about advertising on social networks when it paid about $700 million last year for Buddy Media. On Tuesday, it will flesh out its reasons in greater detail.
The San Francisco-based company is unveiling Social.com, a new offering that combines services that originated at Buddy Media and another acquisition, Radian6. The idea is to help advertisers and agencies more effectively manage advertising using the likes of Facebook and Twitter, a practice frequently called social advertising. Read the rest of this entry »
Twitter launched a new platform for companies to hit customers with targeted advertising, using algorithms to sniff out important words that supposedly interpret what the tweet maker wants or desires.
In an example posted Wednesday by Twitter revenue manager Nipoon Malhotra, if you tweet you’re listening to a band that happens to have a concert coming up in your city, the concert’s venue could send a Promoted Tweet into your Twitter Timeline with a link to buy tickets. Read the rest of this entry »