While attention in recent years has focused on the addition of paid advertisements to NBA uniforms, one Major League Baseball CEO says his team would support selling of ads on baseball uniforms and thinks other owners will jump on board.
During an interview with KNBR, San Francisco Giants CEO Larry Baer was asked about the possibility of MLB teams selling advertising space on uniforms.
“I would forecast that it is coming,” Baer told KNBR. “I think it is coming.” Read the rest of this entry »
EBay Inc. (EBAY) is getting back into mobile advertising after retreating from the market almost two years ago.
The online marketplace will start showing ads on its smartphone application, which is used daily by 4.6 million people in North America. More than 200 million people have downloaded EBay’s software globally, the San Jose, California-based company said yesterday. Read the rest of this entry »
Wear Levi’s to Levi’s Stadium. Merchandise Deal with San Francisco 49ers Could Lead to Broader NFL Deal
This football season, San Francisco 49ers fans will be treated to plenty of Levi’s-sponsored experiences as the brand looks to capitalize on its new stadium naming rights deal and weave its brand into the fabric of America’s most popular sport.
On Sept. 14, when Levi’s Stadium hosts its first regular season game, Jumbotrons will show Levi’s-centric content produced by the Forty Viners, a social media program dedicated to highlighting action inside the stadium. On the field, team mascot Sourdough Sam will be running around in a new pair of Levi’s. And dotted through the stadium, there will be fans wearing Levi’s 49ers trucker and varsity jackets, part of an exclusive collection that could be the beginning of a league-wide apparel partnership. Read the rest of this entry »
Twitter will introduce its advertising platform to 12 new markets in Eastern Europe, including Ukraine, which is in the middle of a civil war, the company said Tuesday.
The microblogging site pointed to “tremendous growth” in the region over the past 12 months. As part of this expansion, Ukrainian brands and advertisers will gain access to Twitter’s direct sales support teams and seller partnerships.
Twitter’s TWTR, -0.23% use in Ukraine has skyrocketed over the past year, with revolutionaries using social media to organize protests by using hashtags like #Euromaidan. Read the rest of this entry »
For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It’s the brand’s first campaign that combines online and offline, and it’s the latest aggressive move by a ride-sharing company in what’s turning into the tech battle of the summer.
“We are trying to get more drivers and more passengers into our network,” said Lyft creative director Jesse McMillin, who was recently poached from Virgin America. “We are going to be bringing a lot of interesting stuff.” Read the rest of this entry »
Advertising technology startupAdStage Inc. has raised $6.25 million in Series A venture funding co-led byVerizon Ventures and Digital Garage, joined by Newbury Ventures, Freestyle Capital and individual investors Chris Noble and Neal Dempsey.
AdStage offers an all-in-one ad management platform that advertisers pay to use on a monthly subscription basis. Pricing without a minimum ad spend per month, or based on a volume of ad spending makes AdStage’s technology accessible to small businesses or startups and large conglomerates alike, said Sahil Jain, chief executive and co-founder. Read the rest of this entry »
Small businesses are a growing source of advertising revenue for social media sites, and Facebook is seeking to cash in.
While large corporations from Macy’s to Coca-Cola advertise on Facebook, small businesses – say the neighborhood dry cleaner or corner store – could be a new reservoir of sales.
Ryder System, Inc., a leader in commercial fleet management and supply chain solutions, today launched the most comprehensive integrated business-to-business campaign in the company’s history. Grey San Francisco, which won the account in February, is responsible for brand strategy, advertising including television, print and digital as well as media.
Ryder’s first major campaign in nearly two decades carries the theme “That’s Ryder.” Striking black and white television commercials, featuring Ryder employees and trucks, deliver the message via strong graphics that Ryder is bolder, smarter, smoother and faster in delivering “beyond what’s expected” for its clients. It ends with the tagline “Ryder Ever Better.” The cable TV flight debuts on the Golf Channel as well as NBC coverage of the Ryder Cup. Read the rest of this entry »
Hoping to lifts it mobile advertising business, Yahoo said Monday it is acquiring mobile ad and analytics company Flurry.
David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)
In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity.
Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order they recently made. Read the rest of this entry »