So much for the terrible twos. A couple of two-year-old shops walked away with the top awards at Advertising Age’s 2015 Small Agency Awards held in Boston.
Chicago-based O’Keefe Reinhard & Paul was named 2015 Agency of the Year.Nómades, a shop based in Mexico City and Buenos Aires, took home the gold for Integrated Campaign of the Year for its “Soccer Gentlemen” campaign for Tecate.
During its short existence, OKRP has brought in big-name clients like Yum Brands, for which the shop has worked on some of its emerging concepts like Chick-fil-A competitor Super Chix and Vietnamese-sandwich concept Bánh Shop.
But it’s probably best known for last year’s holiday campaign for Big Lots. The campaign featured a ’60s-style- girl-group singing songs including “Nailing This” and “Black Fridayest Black Friday of All” and was meant to bring some feistiness to the brand that consumers would remember, particularly because the retail chain does not have a big budget. Read the rest of this entry »
Yahoo is not letting bad memories deter it from an outdoor marketing blitz.
The Internet company has begun plastering ads for its service throughout San Francisco and in several other US markets.
The new ads appear to have begun popping up on bus stops, giant overhead billboards and even elevator screens in the last few days. Read the rest of this entry »
Toyota is driving “Let’s Go Places” to some new digital venues that are decidedly local.
In the latest evolution of the nearly three-year-old campaign, the automaker has purchased ads on Snapchat that target Los Angeles. Videos will run inside Snapchat’s localized Live Story feature, marking what Toyota says is the first time an automotive brand has utilized that local ad format. Toyota has also partnered with Google to automatically customize banner ads in 15,000 U.S. cities using an API that incorporates city-specific information into the ads. Read the rest of this entry »
San Francisco supervisors voted Tuesday to approve health warnings on ads for sugary sodas and some other drinks, saying such beverages contribute to obesity, diabetes and other health problems.
It’s believed that San Francisco would be the first place in the country to require such a warning on ads for soda if it receives final approval.
The ordinance defines sugar-sweetened beverages as drinks with more than 25 calories from sweeteners per 12 ounces. So advertising for such sodas as Coca-Cola Zero and other no-calorie drinks would not require a warning, but ads for regular Coca-Cola would. Read the rest of this entry »
People not in the branding business don’t see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what’s the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake.
Advertising agencies sit in the middle between corporate marketing departments and potential customers. They research markets, advise clients about target audiences and deliver awesome creatives. They are experts in an array of new-fangled adtech for digital and display advertising, including programmatic buying tools that segment audiences. They leverage adtech’s data management platform (DMP) to identify and collect target audience data on how their creatives are performing. Read the rest of this entry »
Leading web development platform Wix.com (Nasdaq:WIX) today announced that its new advertising campaign, starring supermodel Heidi Klum and actor Rex Lee, will hit TV screens on Thursday, May 14th. A direct continuation of the company’s #ItsThatEasy Super Bowl campaign, where 5 NFL greats transitioned from football stars to small business owners with the support of their Wix websites, this new campaign will follow an energetic Heidi Klum seeking for the next business venture to add to her already busy life. Read the rest of this entry »
As consumers, we love visions of the future in which breathtaking technologies and electronic wizardry are so common they blend in with the furniture. Think of “2001: A Space Odyssey” (with product placements that included Pan Am and the Bell System), or “The Jetsons,” where morning routines were simplified by robots who brushed our teeth and combed our hair.
Jokes aside, these visions weren’t that far off.
When I imagine the future, I envision a world where connected devices effortlessly unfold in front of us. When alarms go off in the morning, bedroom lights will slowly turn on to ease us into consciousness. Connected coffee pots could be synced to your smart bed, automatically grinding and brewing beans once you rise for the day. Bathrooms might even automate, with self-heating floors and showers that activate on cue. Read the rest of this entry »
“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career.
Someone in a group of aspiring advertising and design students once asked me my intended career as a teen.
Architecture, I quickly replied. Of course, a student asked why I ended up in advertising.
I quipped that advertising mistakes don’t last as long as architectural mistakes. I conveniently didn’t mention my sorry encounter with architecture’s advanced math requirements. Read the rest of this entry »
In early black-and-white cartoon ads, the Trix mascot was introduced as an aberration, a rabbit who longed to escape the carrot patch. Tossing carrots aside, he proclaimed his love instead for the fruity, sugar-coated cereal. But recently, the carrots have had their revenge.
Healthy eating trends have hobbled the cereal market, as alternative options for breakfast – including fruit, Greek yogurt and smoothies – have gained popularity. As a recent report from market research company Euromonitor noted: “Sugar has become public enemy number one in packaged foods and drinks.” Consumers attempting to eat healthier are cutting out foods they consider sources of hidden sugar intake.
Goodby Silverstein & Partners has tapped Eric Kallman andMargaret Johnson to lead its San Francisco creative department, as co-chairs Jeff Goodby and Rich Silverstein take a step back from day-to-day responsibilities. Johnson is an 18-year veteran of the agency who has created work for Häagen-Dazs, HP,Nike and Logitech. She became one of the agency’s five partners in 2012. Kallman, who moves up to executive creative director, joined Goodby in March 2014 after work at Barton F Graf 9000. He is known for his work on Skittles, Old Spice, Career Builder, Coca-Cola, Kayak, Little Caesars and Ragu. Paul Caiozzo, who joined Goodby’s New York office in May, will continue to lead the creative department there.