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Archive for category SF Advertising

Wear Levi’s to Levi’s Stadium. Merchandise Deal with San Francisco 49ers Could Lead to Broader NFL Deal

This football season, San Francisco 49ers fans will be treated to plenty of Levi’s-sponsored experiences as the brand looks to capitalize on its new stadium naming rights deal and weave its brand into the fabric of America’s most popular sport.

On Sept. 14, when Levi’s Stadium hosts its first regular season game, Jumbotrons will show Levi’s-centric content produced by the Forty Viners, a social media program dedicated to highlighting action inside the stadium. On the field, team mascot Sourdough Sam will be running around in a new pair of Levi’s. And dotted through the stadium, there will be fans wearing Levi’s 49ers trucker and varsity jackets, part of an exclusive collection that could be the beginning of a league-wide apparel partnership.   Read the rest of this entry »

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Twitter to offer advertising services in Ukraine

Twitter will introduce its advertising platform to 12 new markets in Eastern Europe, including Ukraine, which is in the middle of a civil war, the company said Tuesday.

The microblogging site pointed to “tremendous growth” in the region over the past 12 months. As part of this expansion, Ukrainian brands and advertisers will gain access to Twitter’s direct sales support teams and seller partnerships.

Twitter’s TWTR, -0.23%  use in Ukraine has skyrocketed over the past year, with revolutionaries using social media to organize protests by using hashtags like #Euromaidan.  Read the rest of this entry »

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Lyft Hopes to Accelerate With First Integrated Ad Campaign

For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It’s the brand’s first campaign that combines online and offline, and it’s the latest aggressive move by a ride-sharing company in what’s turning into the tech battle of the summer.

“We are trying to get more drivers and more passengers into our network,” said Lyft creative director Jesse McMillin, who was recently poached from Virgin America. “We are going to be bringing a lot of interesting stuff.”  Read the rest of this entry »

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AdStage Raises $6.3M to Put Digital Ad Management on Auto-Pilot

Advertising technology startupAdStage Inc. has raised $6.25 million in Series A venture funding co-led byVerizon Ventures and Digital Garage, joined by Newbury Ventures, Freestyle Capital and individual investors Chris Noble and Neal Dempsey.

AdStage offers an all-in-one ad management platform that advertisers pay to use on a monthly subscription basis. Pricing without a minimum ad spend per month, or based on a volume of ad spending makes AdStage’s technology accessible to small businesses or startups and large conglomerates alike, said Sahil Jain, chief executive and co-founder.  Read the rest of this entry »

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Facebook helps small businesses with ads

Small businesses are a growing source of advertising revenue for social media sites, and Facebook is seeking to cash in.

While large corporations from Macy’s to Coca-Cola advertise on Facebook, small businesses – say the neighborhood dry cleaner or corner store – could be a new reservoir of sales.

“There’s untapped potential in the smaller businesses, and there’s so many of them,” saidKrista Garcia, a retail analyst at research firm eMarketer.  Read the rest of this entry »

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Ryder Launches New Integrated Campaign

Ryder System, Inc., a leader in commercial fleet management and supply chain solutions, today launched the most comprehensive integrated business-to-business campaign in the company’s history. Grey San Francisco, which won the account in February, is responsible for brand strategy, advertising including television, print and digital as well as media.

Ryder’s first major campaign in nearly two decades carries the theme “That’s Ryder.” Striking black and white television commercials, featuring Ryder employees and trucks, deliver the message via strong graphics that Ryder is bolder, smarter, smoother and faster in delivering “beyond what’s expected” for its clients. It ends with the tagline “Ryder Ever Better.” The cable TV flight debuts on the Golf Channel as well as NBC coverage of the Ryder Cup.   Read the rest of this entry »

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Yahoo buys mobile ad company Flurry

Hoping to lifts it mobile advertising business, Yahoo said Monday it is acquiring mobile ad and analytics company Flurry.

Yahoo  didn’t disclose how much it is paying in the acquisition, though TechCrunch cited an anonymous source who pegged the price between $200 million and $300 millionRead the rest of this entry »

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David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)

In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity.

Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order they recently made.  Read the rest of this entry »

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Stealth World Cup ads raise sponsorship questions

In an ad for Beats by Dr. Dre stereo headphones, Neymar jams to Jay-Z’s remix of the song “Jungle.” Fans cheer, toast and pray across Brazilian neighborhoods and cameras flash while reporters shout questions, but the pounding rhythm of the rap drowns out distractions for the Brazilian striker and fellow soccer stars Jozy Altidore and Cesc Fabregas.

As the ad closes, cameras close in on Neymar’s determined face for soccer’s grandest tournament.

What’s missing are the actual words “World Cup.” That’s because Beats Electronics, recently acquired by Apple for $3 billion, is not an official sponsor of the event. Soccer’s international governing body, FIFA, closely holds the World Cup brand as intellectual property.  Read the rest of this entry »

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Levi’s strikes a more honest, accessible note in new global ad campaign

There surely is no more familiar American clothing brand than Levi’s, which created the classic denim jean in 1873.

But in recent years Levi’s has — wrongheadedly — introduced ad campaigns that tried to be both iconic and hip. Most of the time, the jeans company erred on the side of trying to be way too hip and youth-oriented, alienating consumers who believed the brand doesn’t need to project an excessively cutting-edge image to be fashionable.

But now things seem to be trending in the other direction by emphasizing the jeans company’s no-nonsense heritage.  Read the rest of this entry »

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