Archive for category SF Advertising
Twitter will introduce its advertising platform to 12 new markets in Eastern Europe, including Ukraine, which is in the middle of a civil war, the company said Tuesday.
The microblogging site pointed to “tremendous growth” in the region over the past 12 months. As part of this expansion, Ukrainian brands and advertisers will gain access to Twitter’s direct sales support teams and seller partnerships.
Twitter’s TWTR, -0.23% use in Ukraine has skyrocketed over the past year, with revolutionaries using social media to organize protests by using hashtags like #Euromaidan. Read the rest of this entry »
For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It’s the brand’s first campaign that combines online and offline, and it’s the latest aggressive move by a ride-sharing company in what’s turning into the tech battle of the summer.
“We are trying to get more drivers and more passengers into our network,” said Lyft creative director Jesse McMillin, who was recently poached from Virgin America. “We are going to be bringing a lot of interesting stuff.” Read the rest of this entry »
Advertising technology startupAdStage Inc. has raised $6.25 million in Series A venture funding co-led byVerizon Ventures and Digital Garage, joined by Newbury Ventures, Freestyle Capital and individual investors Chris Noble and Neal Dempsey.
AdStage offers an all-in-one ad management platform that advertisers pay to use on a monthly subscription basis. Pricing without a minimum ad spend per month, or based on a volume of ad spending makes AdStage’s technology accessible to small businesses or startups and large conglomerates alike, said Sahil Jain, chief executive and co-founder. Read the rest of this entry »
Small businesses are a growing source of advertising revenue for social media sites, and Facebook is seeking to cash in.
While large corporations from Macy’s to Coca-Cola advertise on Facebook, small businesses – say the neighborhood dry cleaner or corner store – could be a new reservoir of sales.
Ryder System, Inc., a leader in commercial fleet management and supply chain solutions, today launched the most comprehensive integrated business-to-business campaign in the company’s history. Grey San Francisco, which won the account in February, is responsible for brand strategy, advertising including television, print and digital as well as media.
Ryder’s first major campaign in nearly two decades carries the theme “That’s Ryder.” Striking black and white television commercials, featuring Ryder employees and trucks, deliver the message via strong graphics that Ryder is bolder, smarter, smoother and faster in delivering “beyond what’s expected” for its clients. It ends with the tagline “Ryder Ever Better.” The cable TV flight debuts on the Golf Channel as well as NBC coverage of the Ryder Cup. Read the rest of this entry »
Hoping to lifts it mobile advertising business, Yahoo said Monday it is acquiring mobile ad and analytics company Flurry.
David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)
In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity.
Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order they recently made. Read the rest of this entry »
In an ad for Beats by Dr. Dre stereo headphones, Neymar jams to Jay-Z’s remix of the song “Jungle.” Fans cheer, toast and pray across Brazilian neighborhoods and cameras flash while reporters shout questions, but the pounding rhythm of the rap drowns out distractions for the Brazilian striker and fellow soccer stars Jozy Altidore and Cesc Fabregas.
As the ad closes, cameras close in on Neymar’s determined face for soccer’s grandest tournament.
What’s missing are the actual words “World Cup.” That’s because Beats Electronics, recently acquired by Apple for $3 billion, is not an official sponsor of the event. Soccer’s international governing body, FIFA, closely holds the World Cup brand as intellectual property. Read the rest of this entry »
There surely is no more familiar American clothing brand than Levi’s, which created the classic denim jean in 1873.
But in recent years Levi’s has — wrongheadedly — introduced ad campaigns that tried to be both iconic and hip. Most of the time, the jeans company erred on the side of trying to be way too hip and youth-oriented, alienating consumers who believed the brand doesn’t need to project an excessively cutting-edge image to be fashionable.
But now things seem to be trending in the other direction by emphasizing the jeans company’s no-nonsense heritage. Read the rest of this entry »
The past year in mobile has been characterized by downmarket phones, lagging mobile bandwidth capacity, a move toward single-purpose apps, in-app sales, and lots of energy around the burgeoning mobile advertising space.
But the bigger picture is the historic shift in usage from the desktop to mobile devices. Global mobile app and advertising revenues for 2013 hit a stunning $38 billion in 2013, according to Strategy Analytics and PwC, and the trend line points steeply upward. Mobile apps alone are on a path to reach $70 billion in annual revenue by 2017, says the investment bank Digi-Capital.
With that in mind, here are the biggest, happiest growth and exit stories among mobile startups over the past year. Read the rest of this entry »