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Archive for category SF Advertising

AdRoll raises $70 million for retargeting

AdRoll, the surging digital ad “retargeting” technology company, says it has raised a hefty $70 million in expansion capital just as it has achieved a $150 million annual revenue run rate.

The new round of funding brings the total raised by San Francisco-based AdRoll to $89 million since it was founded in 2007. AdRoll’s momentum and funding announcements came Monday morning as the company is hiring on average a person every business day, with classes of new recruits starting every couple of weeks, said Adam Berke, co-founder and president.

“We’re fairly long in the tooth for a tech company these days. It’s been a gradual process with an accelerating rate of growth,” said Berke, who recently co-wrote a “The Retargeting Playbook” with two others at AdRoll.  Read the rest of this entry »

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Google’s algorithm gobbling up online ad business

Google’s latest financial results, released late Wednesday, suggest the Internet search giant is doing to other online ad sellers what it’s already done to the print publishing industry: wrestling away an ever-larger share of advertising growth and driving ad rates inexorably lower.

The company’s quarterly net income and profit margin show that the nascent-but-exploding trend of so-called programmatic display ad buying is helping to pour cash into Google’s coffers like a fire hose.

The company generated a staggering $4.1 billion in operating income and $3.45 billion in net profit for the three months ended March 31, as revenue rose 19% and Google’s number of paid search clicks surged 26% from a year earlier.  Read the rest of this entry »

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TRUSTe Doubles Mobile Advertising Partner Base

TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now choosing to utilize TRUSTed Ads as their mobile advertising privacy solution. Since it was first to market two years ago, TRUSTed Ads has powered billions of privacy safe mobile ads, helping to support the explosion in mobile advertising innovation and growth through building consumer trust and understanding about behavioral advertising.

TRUSTed Ads is a comprehensive mobile advertising privacy solution that can be easily deployed across both mobile web and mobile apps, to meet the EU Self Regulatory Program for OBA and the DAA Mobile Guidelines through offering consumers transparency and choice.  TRUSTed Ads includes an easy-to-use preference management system that is accessed through the AdChoices icon and enables consumers to manage their personal privacy settings across mobile devices and websites, as well as a mobile app SDK for iOS and Android.   Read the rest of this entry »

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BART tests digital ad screen at Montgomery Station

The Bay Area Rapid Transit system replaced two advertising posters at the subterranean Montgomery Station in San Francisco with a screen to display digital ads.

Oakland-based BART guesses it could earn $1 million a year in revenue from a fully set up digital advertising system in its stations. The 82-inch LCD Montgomery Station screen, which also shows news, weather and BART messages, is a pilot program meant to encourage feedback from riders.   Read the rest of this entry »

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Flurry And Research Now Partner To Improve Mobile Ad Targeting

Flurry, the leader in mobile analytics and advertising, and Research Now, the global leader in permission-based, digital data collection, are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have built the most robust panel and behavioral data set on mobile consumers, and will use that data to build new products to help marketers.

Flurry Personas are audience segments built with behavioral data from 150 billion appsessions across 1.3 billion devices each month. Research Now will enhance Flurry Personas with profile and survey-based information about consumers’ brand preference, recent purchases, purchase intent and more. Marketers can choose to enhance any of Flurry’s 40+ “out of the box” Personas with Research Now insights, or work with Flurry to develop Custom Personas for the audience they are trying to reach.

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Giant Bay Bridge billboards light up debate in Oakland

The San Francisco side of the Bay Bridge is decked out with a nightly display of twinkling lights that form shifting shapes, and the new eastern span’s single tower supports a dramatically illuminated collection of gleaming white cables. But Oakland’s plan to light up the land east of the bridge with a collection of bright digital billboards has created a different kind of drama.

Two years ago, the Oakland City Councilapproved development plans for the abandoned Oakland Army Base. Those plans included new LED-screen billboards, like the three that already greet eastbound drivers coming off the bridge, at five locations near the toll plaza and along the southbound connection to Interstate 880.   Read the rest of this entry »

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“Mallrats” joins Xoom’s Award-winning Filipino Advertising Lineup as part of the “Better Way” Campaign

Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has introduced a new television commercial for the U.S. Filipino market entitled “Mallrats.” The commercial began airing this week and speaks to the message of sending money anytime, anywhere with Xoom.com .

“Mallrats” depicts a frustrated dad, Joey, who is at the mall with his crying infant who is also in need of a diaper change. Joey was going to send money at a mall location, but had to leave the long line to tend to his baby’s needs. When he rushes back to the location, Joey finds that it has closed. Fortunately, his wife calls him on his cell phone to let him know that she can send the money easily using her mobile device. “Mallrats” ends with the tagline “Stop waiting in line – Xoom it online.” The new commercial can be viewed hereRead the rest of this entry »

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Flipboard Acquires CNN’s Zite

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.

As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed Zakaria, John King and Jake Tapper will create their own magazines on the platform.

Flipboard did not confirm the purchase price, reported by CNNMoney, and CNN disputed it, but didn’t provide any further information. CNNMoney later revised its post to say the deal “could be valued as high as $60 million over time.”  Read the rest of this entry »

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Bay Area Counties Win $6.8 Million False Advertising Ruling Against Overstock.com

An Alameda County Superior Court judge has found internet retailer Overstock.com engaged in false advertising and unlawful business practices throughout California since 2006.

After a two-week trial in September, Judge Wynne Carvill ruled Wednesday that Utah-based Overstock.com used formulas to create fictional comparison prices and chose the highest comparison for an item without informing consumers.

“Overstock has consistently used ARPs (advertised reference prices) in a manner designed to overstate the amount of savings to be enjoyed by shopping on the Overstock site,” Carvill said.  Read the rest of this entry »

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Cibo Acquires HYDRANT

Brand experience agency Cibo today announced the acquisition of HYDRANT, an established and award-winning customer experience agency based in San Francisco. The two companies will begin operating as one immediately, with HYDRANT being fully integrated into Cibo in the coming months.

The acquisition kicks off what promises to be a big year for Cibo, as the agency prepares to deliver $15 million in revenue across its offerings in brand advertising, digital marketing, application design and implementation. The acquisition of HYDRANT significantly strengthens that forecast, bringing the total number of Cibo employees to more than 45 and further solidifying the company’s growing reputation for providing highly effective integrated digital brand experiences to its clients.  Read the rest of this entry »

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