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Archive for January, 2009

Alcohol Ads Go From on the Toilets to In the Toilet

The San Francisco Board of Supervisors gave their final approval today to an ordinance that bans new contracts from allowing alcohol advertisements on City property, such as newspaper racks, kiosks and public toilets.

The ordinance however, exempts current long-term contracts with JCDecaux and Clear Channel because of unusual punitive clauses barring action by the City. These companies will be allowed to continue alcohol advertising under current contracts for “Out of Home” or “Street Furniture” ads.

“The Board took decisive action to protect youth from alcohol ads in any future contracts,” stated Bruce Lee Livingston, executive director of Marin Institute, the alcohol industry watchdog. “But the progress is bittersweet since Clear Channel has a ridiculous city contract that will let them put-up alcohol ads until 2023. When my seven year-old son graduates from college the ads will be gone,” he added.

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