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Archive for February, 2009

Super Bowl ads took violent, sentimental turns

With the country deep in a recession during Super Bowl XLIII and needing a laugh, the advertisers instead gave us a snow globe in the testicles.

superbowladThere was also a guy who got hit by a bus, an electrocution, a golf club to the head, a horrible ski accident and a low-level executive who gets thrown out a fourth-story window, crashing to the ground below. And that was just in the game’s first quarter.

It was a big year for random acts of violence (the Golden Gate Bridge alone appeared to be destroyed at least twice) and sentimentality in this year’s crop of Super Bowl commercials, which were overshadowed on Sunday afternoon by Bruce Springsteen’s exciting halftime show and a thrilling game that ended with the Pittsburgh Steelers beating the Arizona Cardinals 27-23.

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