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Archive for September, 2010

Twitter releases new design, advertising strategy

Twitter launched an ambitious new design Wednesday, designed to keep tweeters and their followers on the site longer and entice advertisers to splash their cash on reaching the fast-growing number of Twitter fans.

Twitter said the new look would offer an “easier, faster and richer experience” by streaming searches and lists on the left of the screen and grouping together other features such as favourites, recently-followed feeds and trending topics on the other side. The new Twitter look will also make it easier for fans to view photos, videos and other media content.
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Ootem Advertising Named Agency of Record for Organic Beauty Now

Ootem Advertising, a San Francisco-based agency, announces the addition of Organic Beauty Now to its growing roster of clients. Organic Beauty Now (http://www.organicbeautynow.com) is the premier online retailer of organic and all natural beauty products.

“We’re proud to be working with a brand that has consumers’ health and well-being as part of its core philosophy. Organic Beauty Now both educates and offers a wide range of brands for purchase.  We’re looking forward to helping consumers make this important online discovery,” said Jason Kelley, president and founder of Ootem Advertising.

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Twitter tweaks website to show more photos, video

Twitter is turning its text-messaging website into a multimedia showcase by adding a new pane that will make it easier for its 160 million users to check out photos and video.

The redesign unveiled Tuesday may compel people to linger on Twitter’s website for longer periods and come back more frequently, making it a more attractive advertising vehicle.

“We are still figuring out all the new possibilities,” Twitter co-founder Biz Stone said in an interview.

The facelift, expected to roll out around the world in the next few days, splits the website into two panes. One is devoted to the 90 million messages, or “tweets,” posted on Twitter each day, and the other features the images contained within the text. Until now, most links to photos and video have been displayed on other websites or browser tabs.

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SunGard Appoints Young & Rubicam for New Brand Advertising Campaign

oung & Rubicam (Y&R) announced today that SunGard, one of the world’s leading software and technology services companies, hired Y&R’s San Francisco office to help create its recently launched brand advertising campaign.

With the theme “Look for us wherever the mission is critical,” the global campaign launches this month with print and digital elements and aims to raise the visibility of the SunGard brand. The ads focus on four real-world scenes — a network operations center, a college classroom, a financial markets trading desk and an emergency response situation — that embed in the background and foreground the letters that make up “SunGard,” suggesting that even though SunGard’s presence is not always apparent, SunGard can often be found in the situations and places where the mission is critical.

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Contextual Advertising Leader Vibrant Surpasses 100 Million Uniques in the U.S. and Reaches Global Audience of 170 Million

Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience including users in the UK, France, Germany, Italy and Spain tops 170 million, its highest ever.

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