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Archive for February, 2011

Vintage Coca-Cola Sign Causes Stir in San Francisco

vintage Coca-Cola sign decorating the side of a San Francisco house is falling flat with some residents.

City officials say the painted sign in the Bernal Heights neighborhood violates anti-billboard laws and must come down.

And that’s not the only offensive thing about Richard Modolo’s sign. Some residents also want it removed, saying it promotes obesity by advertising a sugary drink. Read the rest of this entry »

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Demand Media post 4Q profit, revenue rises 33 pct

Online content manufacturer Demand Media Inc. made money for the first time in the fourth quarter, a breakthrough that follows an initial public offering of stock that investors have quickly embraced.

The company said Tuesday that it earned $1 million in the final three months of 2010, compared with a loss of $3.9 million in the prior year. Read the rest of this entry »

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Google Executive Says Facebook Ads Not A Threat

A top Google Inc. ad executive said Tuesday the Internet search giant does not see Facebook Inc.’s rapidly growing display advertising business as a threat.

Nick Fox, vice president of product management overseeing the company’s search advertising team, said Google has broad reach, a track record of performance and is very confident in the strength of its own display advertising network.

Speaking during a question-and-answer session at the Goldman Sachs Technology and Internet Conference in San Francisco, Fox added there was room enough on the Internet for both companies to succeed. Read the rest of this entry »

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With new executive, Google steps up mobile ad efforts

Google Inc is reaching out to some of its top advertising customers to promote its mobile marketing services, as the Internet giant moves to expand its advertising business from computer screens to smartphones.

The effort is being overseen by Karim Temsamani, Google’s first-ever head of mobile advertising, who quietly began the job in October.

“I don’t see any reason why mobile advertising won’t be relevant to every single advertiser,” Temsamani said in an interview with Reuters on Friday, the first time that Google introduced Temsamani in his new role.

Google will hold an event with advertising clients in New York this week to showcase ways in which they can extend marketing campaigns with mobile-specific features such as click-to-call ads, and how marketers can track the effectiveness of mobile campaigns. Read the rest of this entry »

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Ameredia Named “Top Business in America” by DiversityBusiness.com

Ameredia Inc., a multicultural marketing, advertising and PR firm, received five awards on Monday from DiversityBusiness.com, adding to the list of international recognitions the company has accumulated for its distinguished practices in reaching diverse ethnic groups.

San Francisco, CA (Vocus/PRWEB) January 27, 2011

San Francisco-based multicultural advertising agency Améredia Inc. was selected on Monday as a “Top Business in America” by DiversityBusiness.com as part of their 11th annual business survey, winning a total of five awards. Read the rest of this entry »

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EBay Moves To Boost Display Advertising Business

EBay Inc. has struck an agreement with an online advertising services specialist in a bid to ramp up the ecommerce giant’s underperforming display ad business, a move the company hopes will drive on-site sales and boost marketing revenue.

On Thursday, the San Jose, Calif.-based company is expected to announce an exclusive deal with Triad Retail Media, which will sell and manage all on-site display advertising for eBay.com and eBay Motors, according to a person familiar with the agreement. Read the rest of this entry »

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