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Archive for June, 2011

Amazon Launches Its Own Ad Network

Amazon is quite possibly the only place on the Internet where you can buy an e-reader, a paintball gun, and an Italian cheese sampler. Now the online retailer has added one more thing to that list: advertising on third-party sites. Amazon has sold ads via Amazon.com and IMDB.com in the past, but this is the first time it is branching out to sites owned by others, according to a report from AllThingsD’s Peter Kafka. Kafka says Amazon is moving into the ad business through a partnership with San Francisco-based ad technology company Triggit. Amazon gathers customer data to create targeted marketing pools. Read the rest of this entry »

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Yahoo CEO gets board’s endorsement amid shareholder angst about her performance

Yahoo Inc. Chairman Roy Bostock sought to defuse speculation about CEO Carol Bartz’s job security at the Internet company’s annual shareholders meeting Thursday, only to have it ignited again at the end of the session by an exasperated investor.

After Bostock opened the meeting with an endorsement of Bartz’s performance, the unhappy investor ended it with a five-minute condemnation of Yahoo’s CEO and the entire board of directors. Read the rest of this entry »

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Facebook to take top spot in U.S. display ad market

Facebook’s U.S. advertising revenue will total roughly $2.2 billion in 2011, displacing Yahoo Inc to collect the biggest slice of online display advertising dollars, according to a new study.

Facebook’s U.S. advertising revenue will give it a 17.7 percent share of the market for graphical display ads that appear on websites, according to a report released on Monday, June 20 by research firm eMarketer.

Last year Facebook had 12.2 percent share of the U.S. market. Read the rest of this entry »

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Google buys AdMeld for $400 million

Google has acquired AdMeld, a New York-based company that provides an advertising platform for publishers, for around $400 million, technology blog TechCrunch said Thursday.

Asked about the TechCrunch report, a Google spokeswoman told AFP: “We do not comment on rumor or speculation.”

There was no immediate reply from AdMeld to an AFP inquiry.

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Duncan/Channon Launches First Brand Campaign as Agency of Record for John Muir Health

Integrated advertising agency¬†Duncan/Channon, is launching its¬†first brand campaign as agency of record for a leading Bay Area healthcare system, John Muir Health. This fully integrated campaign, which targets women and includes TV, print, interactive and outdoor, launches today to build preference for John Muir Health by connecting with consumers emotionally. Read the rest of this entry »

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