Archive for September, 2011
Rauxa, a leading full-service marketing agency, today announced the appointment of John Barneson as Chief Digital Officer. Barneson will be responsible for managing Rauxa’s digital and integrated service offerings, developing new strategies to leverage and innovate new technology, and identifying and facilitating acquisition and partnership initiatives. Read the rest of this entry »
As the holiday shopping season approaches, eBay Inc.this week began rolling out a major ad campaign aimed at mobile shoppers. The campaign includes television commercials, outdoor display ads and social media advertising.
Dubbed “When it’s on your mind, it’s on eBay,” the campaign launches this week with six 30-second TV commercials on cable network shows “Top Gear,” “SportsCenter,” “Tosh.0,” “The Daily Show with Jon Stewart,” “Top Chef” and “The Rachel Zoe Project.” EBay is using the tagline “Buy it New. Buy it now,” to highlight its mobile apps and fixed-price, new items—as opposed to the auction side of its online business. Read the rest of this entry »
SAN FRANCISCO (Reuters) – Facebook’s revenue doubled to $1.6 billion (1 billion pounds) in 2011’s first half, a source with knowledge of its financials told Reuters, underscoring its appeal to advertisers while it grapples with intensifying competition from the likes of Google Inc (NasdaqGS: GOOG – news) . Read the rest of this entry »
San Francisco (Sept. 1, 2011) – Rauxa, a leading full-service marketing agency, today announced the addition of Sally Warren Ka’uhane as Account Director. Ka’uhane brings more than 20 years of direct-marketing experience to the agency. She will be responsible for managing several accounts in addition to growing the agency’s portfolio of clients. Read the rest of this entry »