Archive for October, 2011
Google Inc is considering providing financing for an acquisition of Yahoo! Inc by another company or a group of bidders, according to a person who has been briefed on the matter.
The company may opt not to take part in any offer and hasn’t engaged in serious discussions with would-be partners, said the person, who asked not to be identified because the deliberations are private.
Yahoo! is weighing strategic options after firing former Chief Executive Officer Carol Bartz, in part for her failure to keep pace with Google in the online advertising market. Read the rest of this entry »
Online ad targeting isn’t just about finding the right people at the right time, says digital media company BuzzLogic, it’s about reaching them with content that encourages the right emotional mind-set.The San Francisco-based firm, which has pivoted a couple of times since its launch in 2005, said it’s attracted a strong roster of Fortune 500 brands with a platform that scans millions of Web pages to place ads based on audience, topic, and social activity. Read the rest of this entry »
Yahoo keeps losing ground in the fast-moving Internet market, increasing the pressure on the struggling company to abandon its perpetual turnaround attempts and negotiate a sale with one of several prospective bidders.
The latest signs of Yahoo Inc.’s malaise surfaced Tuesday in its third-quarter earnings report. The lackluster results for the July-September period extended a streak of financial mediocrity that culminated in Yahoo’s abrupt firing of Carol Bartz as CEO last month.
Although cost-cutting measures imposed by Bartz helped boost Yahoo’s earnings after stripping out one-time gains, the company is still selling less advertising at a time when the overall Internet market has been growing. Read the rest of this entry »
The U.S. online advertising market is heading for a slowdown as a struggling economy crimps marketing budgets, according to a Goldman Sachs forecast sent to investors Wednesday.
Under its revised forecast, Goldman Sachs ( GS – news -people ) now expects U.S. online advertising to climb 10 percent next year instead of its previous projection calling for a 13 percent increase. For the current year, Goldman Sachs foresees a 14 percent gain in online advertising. Read the rest of this entry »
Fuel Outdoor – one of the nation’s top Out-Of-Home Advertising companies – has made the move into Taxi Top Advertising by partnering with Luxor Cabs, the second-largest cab operator in San Francisco. Fuel Taxi Media will offer Taxi Top Advertising on a fleet of 250 cabs, providing coverage of the entire Bay Area from SFO International Airport to Oakland International, as well as penetrating all of San Francisco’s most desirable neighborhoods. Read the rest of this entry »