Archive for February, 2012
Facebook’s status used to be measured in the meteoric number of users who flocked to the world’s most popular online hangout. Now Wall Street is wielding a very different yardstick. It’s focused on how many ads Facebook can sell.
The market value of the social networking giant could top $100 billion (Dh367 billion) in the biggest ever initial public offering for an internet company. To earn that valuation, Facebook, which made nearly all of its $3.7 billion in revenue last year from advertising, is going to have to turn big brands into paying customers. Read the rest of this entry »
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.
Twitter is unveiling a long-awaited automated system that will enable advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives.
Before Twitter opens the system to all comers later this year, the self-service approach announced Thursday will only be available to advertisers who accept or use American Express cards. Read the rest of this entry »
Last week, sweeping layoffs at GS+P left, by some estimates, hundreds jobless. As one commenter noted last week,”Great. This just made the freelance market in SF about a billion times tougher.” No, it probably wasn’t most sensitive of statements, but it undoubtedly carries a good amount of truth with it. When that many people are let go in a market the size of San Francisco, it’s an uphill battle.
But, resolute recent Goodby ex-employees are attempting to turn lemons into lemonade. JD Beebe, an NYC-based copywriter/strategist/producer/consultant and GS+P alum created “Grab Some Goodby,” a site dedicated to finding his fallen comrades new jobs. To get the word out, Beebe’s enlisted the help of NYC’S Goodby alumni group on Facebook.
So, how about it, agency recruiters? If you want to find some recently jobless San Franciscans with experience working at one of the country’s most well-known creative shops, look no further.
Tapjoy, a mobile advertising and publishing platform, has been recognized in Fast Company’s annual Most Innovative Companies issue as the#27 most innovative company in the world. Tapjoy was specifically recognized for helping shift the mobile gaming industry from pay-to-play to a freemium model by allowing consumers to earn in-app virtual currency in exchange for trying other apps or interacting with ads. Fast Company’s editorial teams evaluated information on thousands of businesses across the globe to create the World’s Most Innovative Companies issue. Read the rest of this entry »
Hewlett-Packard Co. is searching for a creative agency to handle its personal systems group, according to Advertising Age, a sibling publication of BtoB. HP considered splitting off its personal systems group, which manufactures PCs and mobile devices, but decided to keep the business and is now looking for an agency to handle work for the $41 billion unit. Its previous agency was Goodby, Silverstein & Partners, San Francisco. Twofifteen, San Francisco, which handles regional work for HP, and BBDO, New York, which handles corporate work, are said to be included in the review.
A solid online advertising business – though not quite the juggernaut that some had hoped – and with key questions still hanging over the value of “social” and mobile advertising to the world’s big consumer brands.
That has been the verdict from analysts and investors in the wake of Facebook’s IPO filing. The paperwork, which gave the first in-depth look at the company’s finances, has paved the way for a debut on Wall Street expected in May.
Check out some of the most notable commercials from a Super Sunday in which some spots featuring old favorites became old favorites themselves before the big game.