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Archive for April, 2012

Ad-supported software reaches specialized audience

There has long been a divide between business and consumer software: Companies mostly buy licenses to use applications, while consumers often pay nothing and advertisers shell out money to reach them.  Read the rest of this entry »

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SAY Media Introduces Industry-First “Cost-Per-Exposure” Pricing Model to Provide Greater Value for Advertisers

Cost-per-engagement pioneer tackles wasted impressions with exposure-based viewable impressions pricing; launches new “Content Ads”

SAN FRANCISCO, Apr 17, 2012 (BUSINESS WIRE) — SAY Media today announced its cost-per-exposure (CPX) pricing model and the availability of “Content Ads” — a new ad product designed to meet the unique needs of small- to medium-sized businesses — that will be billed on the company’s new exposure-based pricing methodology. Helping lead the industry shift away from an impressions-based pricing structure and toward a more accountable and transparent model, SAY Media has developed the technology needed to ensure advertisers get the most value by charging only for ads that are visible within a user’s browser.  Read the rest of this entry »

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Hearsay Social CEO Clara Shih Wins “Changing the Game” Award from Advertising Women of New York

Hearsay Social, provider of the leading enterprise social marketing platform, announced today that its CEO Clara Shih has been named a winner of the “Changing the Game” Award from Advertising Women of New York (AWNY).  Read the rest of this entry »

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PREVIEW-Google view on mobile ads awaited at CEO 1-yr mark

By Alexei Oreskovic

(Reuters) – Google Inc’s advertising rates will get extra scrutiny as Wall Street ponders whether the proliferation of Internet-connected smartphones helps or hinders the money-making search engine that drives the company’s profits. Read the rest of this entry »

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Zynga Poaches Ad Sales Vet From Competitor

Zynga, maker of FarmVille and other social games, appears serious about harvesting more ad sales. The San Francisco company has hired RockYou’s Julie Shumaker to be VP of North American Sales, a newly created position. Read the rest of this entry »

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