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Archive for May, 2012

Digital Advertising Veteran Chris O’Hara Appointed Chief Revenue Officer at LookSmart

SAN FRANCISCO, May 30, 2012 (GlobeNewswire via COMTEX) — LookSmart, Ltd. LOOK +2.50% , an online advertising network solutions company, today announced a key addition to its management team with the hire of industry veteran Chris O’Hara as Chief Revenue Officer. In this role, O’Hara will lead the LookSmart sales and delivery organization and leverage his years of experience with direct advertisers and agencies to increase LookSmart’s market share.  Read the rest of this entry »

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No New Billboards? SF Beautiful Sues City Over Outdoor Advertising Settlement

A San Francisco civic group has sued the city in a billboard dispute, claiming that a plan that allows an advertising company to erect more outdoor signs violates a 10-year-old ballot measure that banned new billboards.  Read the rest of this entry »

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Lack of trust in Facebook may hold back ad sales

Facebook’s reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site’s ads or buy the virtual goods that make money for it.  Read the rest of this entry »

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InMobi launches InMobi Ad Tracker

A free, next-generation, UDID independent, conversion tracking platform for advertisers

SAN FRANCISCO, May 2, 2012 /PRNewswire via COMTEX/ — InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform. Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs, and is completely free to integrate and use. This combination provides the only independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market.  Read the rest of this entry »

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Yahoo Makes a Play for Small Business Ad Dollars, Dives Into Proxy Fight

IDG News Service (San Francisco Bureau) — Yahoo launched a free marketing dashboard on Wednesday to boost its advertising appeal for small and midsized businesses by simplifying digital marketing for them.  Read the rest of this entry »

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