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Google acquires Teracent

Google Inc. has agreed to buy Teracent Corp., a San Mateo display advertising startup.

Google (NASDAQ: GOOG) praised Teracent’s technology in a blog posting for being able to “pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors” and for being able to make such choices “depending on factors like geographic location, language, the content of the web site, the time of day or the past performance of different ads.”

Founded in 2006 by CEO Vikas Jha, Teracent was backed by New Enterprise Associates.


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