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  • Mobile app ad fraud scheme stuffed banner ads with multiple video players
    by Amy Gesenhues on March 22, 2019 at 7:03 pm

    Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify. The post Mobile app ad fraud scheme stuffed banner ads with multiple video players appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Cognitive biases: How to get people to prefer your business
    by Jacob Baadsgaard on March 22, 2019 at 2:11 pm

    Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions. The post Cognitive biases: How to get people to prefer your business appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • 3 key components of mobile audience marketing
    by Brian Handly on March 22, 2019 at 1:33 pm

    As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The post 3 key components of mobile audience marketing appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Pinterest’s new head of engineering brings deep e-commerce experience
    by Amy Gesenhues on March 21, 2019 at 3:33 pm

    Jeremy King led the e-commerce tech team at Walmart and served as VP of engineering at eBay. The post Pinterest’s new head of engineering brings deep e-commerce experience appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • What marketers can do next time a major social network (ahem, Facebook) goes down
    by Amy Gesenhues on March 21, 2019 at 1:27 pm

    Though Facebook's March 13 outage was the longest in its history, there's a lot that can be done to make sure you're prepared for the next blackout. The post What marketers can do next time a major social network (ahem, Facebook) goes down appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Why people are essential to B2B marketing success
    by John Steinert on March 21, 2019 at 12:05 pm

    A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. The post Why people are essential to B2B marketing success appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Reaching the elusive digitally-driven millennial consumer
    by Dallas Lawrence on March 21, 2019 at 12:01 pm

    Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. The post Reaching the elusive digitally-driven millennial consumer appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Report: Facebook the top network for app-installs, Google, Apple follow
    by Greg Sterling on March 20, 2019 at 6:49 pm

    AppsFlyer also says that app-install fraud is 30 percent across the industry. The post Report: Facebook the top network for app-installs, Google, Apple follow appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
    by Amy Gesenhues on March 20, 2019 at 6:31 pm

    Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the latest updates. The post Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users appeared first on... Please visit Marketing Land for the full article. […]

  • The secrets to developing a high-performing martech team
    by Amy Gesenhues on March 20, 2019 at 6:26 pm

    Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key traits. The post The secrets to developing a high-performing martech team appeared first on Marketing Land. Please visit Marketing Land for the full article. […]