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  • New report: B2B digital transformation is more focused on customers than on efficiency
    by Barry Levine on January 18, 2019 at 9:39 pm

    A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience. The post New report: B2B digital transformation is more focused on customers than on efficiency appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Marketing Day: Update on industry ID resolution, mobile ad receptivity, more
    by Amy Gesenhues on January 18, 2019 at 9:05 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Update on industry ID resolution, mobile ad receptivity, more appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Consumers receptive to mobile ads while watching TV, before bed
    by Robin Kurzer on January 18, 2019 at 5:43 pm

    Aki Technologies' survey also found a generational shift in how consumers pay attention to ads. The post Consumers receptive to mobile ads while watching TV, before bed appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • What is identity resolution?
    by Robin Kurzer on January 18, 2019 at 3:04 pm

    What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • 4 building blocks to help your brand’s SEO strategy succeed
    by Danielle Savin on January 18, 2019 at 1:00 pm

    Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. The post 4 building blocks to help your brand’s SEO strategy succeed appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • How to make your content more accessible to the visually impaired
    by Christi Olson on January 18, 2019 at 1:00 pm

    Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. The post How to make your content more accessible to the visually impaired appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • The ad industry continues its quest toward fewer cookies and more consistent user IDs
    by Barry Levine on January 17, 2019 at 11:24 pm

    The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution. The post The ad industry continues its quest toward fewer cookies and more consistent user IDs appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019
    by Amy Gesenhues on January 17, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019 appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

  • Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
    by Marketing Land on January 17, 2019 at 6:45 pm

    In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of... Please visit Marketing Land for the full article. […]

  • New Salesforce tools let marketers create mobile apps without developers
    by Barry Levine on January 17, 2019 at 5:56 pm

    Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks. The post New Salesforce tools let marketers create mobile apps without developers appeared first on Marketing Land. Please visit Marketing Land for the full article. […]