anti epilepsy drugs


June, 2014

Join us tomorrow for our Summer Happy Hour & General Member Meeting at Sugar Cafe in San Francisco. Open to all and free for members, we’ll have light appetizers and two drink tickets for all comers. It will be a great chance to learn more about the Ad Club, meet the current board and hear what’s planned for 2014.

Members are especially encouraged to attend: this is your opportunity to vote in the 2014 board of directors election and to vote on proposed changes to the bylaws (which may be previewed at – login required).

See you there!

December, 2013


IAA Holiday Luncheon


The IAA West is pleased to announce that we will be hosting this year’s
IAA Holiday Luncheon at Yoshi’s San Francisco on Fillmore, Friday December 6th,
benefiting the San Francisco Firefighters Toy Drive.

The feedback that we received from the media community about the move to Yoshi’s has been overwhelmingly positive.

Furthermore, the Fillmore neighborhood has proven to be a great area to continue
the post-luncheon pub crawl tradition.

Guests are invited to bring new unwrapped toys to be collected at the event. For each toy donated you will receive a raffle ticket for great prizes from our sponsors.

All proceeds go to SF Firefighters Toy Program.

Holiday Luncheon

WHAT: IAA Holiday Luncheon
WHEN: Friday, December 6, 2013
Cocktail Reception 12-12:45pm /
Lunch 12:45-3pm
WHERE: Yoshi’s San Francisco
1330 Fillmore Street, San Francisco, CA 94115
TICKETS: Individual tickets will be available soon!
$120 for Members / $150 Non-members
SPONSORSHIP AND INFORMATION: For Table Sponsorships/Purchases please contact: Chris Card at
For general inquiries please contact:
Kris Kilfoil at
IAA Holiday Luncheon

October, 2013

IAA West

May, 2013


Our Annual Membership Meeting & Happy Hour is Wednesday!
Are you registered yet? Join us Wednesday, May 22nd, atMr. Smith’s in SoMa. Members, this is your chance to meet the board of directors and vote on new board members. Prospective members, it’s your chance to get to know the club and meet people in the industry. Support your local Ad Club — register now.
  • What: Drinks, food and voting on the new board.
  • Who: Agencies, media and vendors.
  • Where: Mr. Smith’s • 34 7th Street (at Stevenson)
    When: Wednesday, May 22, 2013, 5:30 – 7:00 p.m.
  • Why: Networking, munchies, and a drink ticket included with admission. Plus cocktail specials from Mr. Smith’s.
This event is FREE for current Club members and just $10 for non-members ($15 at the door). Registration is limited so…

©2013 Greater SF Ad Club • PO Box 2759, Alameda, CA 94501 • Tel: 510-658-4883 Fax: 925-658-1063. • Serving San Francisco, San Mateo, Marin, Sonoma, Solano, San Joaquin, Contra Costa, and Alameda counties. GSFAC began in 1906 as the Advertising Club of Oakland. Although the name has changed, the purposes have not. GSFAC is the oldest continuously operating advertising club in the country. Club membership includes membership in the American Advertising Federation (AAF), the largest advertising association in the country, with over 40,000 members of all ages and expertise. In order to ensure you continue to receive messages from us, please add to your address book.

January, 2013

British Arrow Awards Screening

Dear Friends:
The IAA West invites you to kick-off the New Year by celebrating the best!

British Arrows WHAT:
The British Arrows (formerly British Television Advertising Awards) showcases the best television, online, outdoor and cinema commercials made by British advertising agencies and production companies.
Jan., 24th, 6:00 PM Cocktails all evening
8:00 PM British Arrow Awards Screening
WHERE: Yerba Buena Center for the Arts Theatre
701 Mission Street, San Francisco, Ca 94103
WHO: All Bay Area creatives, marketing, PR, sales, agency, and interactive professionals.
TICKETS: Don’t delay! Buy your tickets here! Tickets are limited.  Admission includes your 1st cocktail and ticket to the screening  for only $10.00. Get Tickets Now »








It’s been said that big events come in threes. Now that the Mayan apocalypse has come and gone and the fiscal cliff is behind us, that leaves just one thing: it’s time to enter the ADDYS!

Did you know that, at the 2012 National ADDY Awards, the San Francisco Bay Area had the third-highest medal count – golds and silvers combined – behind only New York and Chicago? Whaddaya say we surprise them both and bring home the most hardware this year?

Early-bird pricing ends Friday, January 11th. Also, this year the entry fee for campaigns is the same as it is for single entries. So what are you waiting for? Enter today!

NEW FOR 2013: We are offering free entry kits, complete with printed category lists and rules. Contact us to reserve yours today.

Visit for more information.

The ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted across the country in local competitions. The SF ADDY Awards is the first of a three-tier competition. Our gold winners automatically advance to a Regional competition which also includes Sacramento, Fresno and Reno, NV. (Silver winners may choose to continue to the Regional competition for a nominal fee.) Regional ADDY winners compete with all markets at the National level. National ADDY Award winners are announced in June.

To be eligible for consideration for a 2013 ADDY Award, all entries must have been published or aired between January 1, 2012 and December 31, 2012.

Any questions? Contact us at

December, 2012

October, 2012



THE BAARC BASH IS BACK. All of the elegance, wine tasting and networking joyfully packed in to one luncheon! Don’t miss it.

Google and the Bay Area Advertising Relief Committee present the 17th Annual Bash.

When: Friday, October 26th 11:30am-1:30pm

Where: Julia Morgan Ballroom, 465 California Street, San Francisco, 15th Floor

Who: All Bay Area marketing, PR, advertising, sales, agency, interactive professionals who are interested in meeting, greeting, and contributing to a great cause, the Bay Area Advertising Relief Committee.

Tickets:  Don’t delay! Buy your tickets here!

Sponsorships available! Please for more information.


IAA West Lunch and Learn Series for young professionals
The IAA West Young Professional’s Group is partnering with comScore to bring you the next event in our popular Lunch & Learn Series:

VComScorealidating Campaign Delivery

What you need to know now to thrive in our evolving digital economy.Join the IAA West and comScore for an interactive workshop designed to give you a thorough understanding of the systemic issues related to the delivery and measurement of digital advertising, and how the coming transformation of industry standards is likely to change the way you do business.
Date: October 4th, 2012

 12:00 – 1:30 pm (lunch served at 12 and speaker will begin at 12:15)

 2001 The Embarcadero, San Francisco, CA

Ticket Information:
 $15.00 advance purchase 
$20.00 at the door (a limited number of tickets will be available at the door)
Free to IAA West Members and Students (with valid ID),  please RSVP

Purchase Tickets Now:

Additional Event Info:

Become an IAA West Young Professional Member Today

Follow IAA and get info on all of our events:

View our profile on LinkedIn Like us on Facebook

September, 2012

The 3% Conference 

A first-ever event for female Creative Directors 
Thursday, September 27 
OneL, 344 Pine Street, San Francisco 
Use code FRIEND10 to save $52 on your registration 
Tickets and details at 

Please join us for our next event in the Lunch & Learn series with prominent local marketing executives!

649 Front Street (cross street Jackson), Floor 1, San Francisco
July 26th, 2012
12:00 – 1:30 pm (lunch served at 12 and speaker will begin at 12:15)TICKET INFO:

FREE to IAA Young Professional Members and Students (w/valid ID)  


$10.00 general admission Get Tickets Now!

Jim Magill


 Jim Magill, CIBO Founder, Client Services Lead and Chief Marketer

Jim followed his father Carson who helped shape San Francisco’s ad community from the 50s to 70s, by joining Ogilvy & Mather in 1979 and working with Hal Riney on clients as diverse as California First Bank, Henry Weinhard’s Beer, the Oakland A’s and Swanson Foods. He opened Riney’s Chicago office and managed the Anheuser-Busch account, spent two years at Y&R Chicago building a global marketing program for Bond Brewing, and then returned to Riney in SF to run the Stroh Brewery account as well as See’s Candies, CA Prune Board, Mirage Resorts, and the Aspen Skiing Company.
In late 2005, Jim joined Sapient Corporation to help launch their Sapient Interactive practice. Jim has managed a range of projects from major global web designs like Logitech to fully integrated marketing and advertising programs. He was involved in the launch of the HondaJet, Union Bank, Crystal Cruises, California Tourism, Dolby, Yahoo, Linksys and Virgin Charter in addition to managing Sapient’s west coast partners.
After spending time consulting in London on agency acquisitions, Jim founded CIBO with his 2 partners and has helped build our client roster to include Seagate, Disney, LegalZoom, Dolby, Volcom, Union Bank and Cisco.

Follow IAA and get info on all of our events:

View our profile on LinkedIn Like us on Facebook

May 2012

IAA WestGamification
Gamification is exploding and becoming part of our daily lives. What’s its future and how do you meaningfully engage the consumer? Come and listen to a panel of experts express their thoughts and views.

Goodby Silverstein & Partners WHERE:WHEN:TIME: Goodby Silverstein & Partners720 California Street, San FranciscoCA 94108Thursday 3rd May 20126:15pm for cocktails,7pm for the panel discussion


Member Price: Free! Just let us know you are coming RSVP to

Non-Member Price: $25 to include a drink and tasty apps


John-Paul Aguirre, Communication Strategy Director, Goodby Silverstein & Partners

JP has been a communications planning and media strategy junkie for the past 12 years. His addictions include the US general market, the US multicultural market and global. He has sat in countless 12-step meetings with an impressive list of major brands including MasterCard, Microsoft, Nissan, The Home Depot, JCPenney and Heineken. Today, JP is Communication Strategy Director at Goodby, Silverstein & Partners: a place chock full of addicts just like him, overseeing communication strategy for TD Ameritrade and Sonic Drive In.


Alex Han, Co-Founder, CrowdMob

Alex is the co-founder of CrowdMob, a VC-backed highly targeted monetization platform and distribution network for mobile games and apps. Prior to CrowdMob, Alex was a technology investor covering internet and digital media investments and helped launch the firm’s expansion into Asia at Summit Partners, an $11 billion venture capital and private equity fund. Before joining Summit, Alex worked on mergers and acquisitions, IPO’s, leveraged buyouts, and various equity and debt financings at Lehman Brothers, Lazard, and Financial Technology Partners.

Steve Patrizi, CRO, Bunchball

Steve Patrizi joined Bunchball as Chief Revenue Officer in June of 2011.  Prior to joining Bunchball, Steve spent 4 years at LinkedIn as VP of Sales for LinkedIn’s Marketing Solutions business, where he built the advertising sales business from scratch. Prior to LinkedIn, Steve held a number of sales leadership positions at Microsoft and The Wall Street Journal. Steve is a graduate of Rutgers University with a bachelor’s degree in Communication.

Adam Kleinberg, CEO, Traction

In 2001, Adam along with some friends founded Traction. Traction calls itself an interactive agency, but believe everything is interactive. Traction is part advertising agency, part innovation consultancy and are exceptionally good at aligning psychology and technology to create ideas that solve business problems. It’s the reason Traction has been named the top interactive agency in the country and the reason they work with some of the best brands in the world. It’s goal is to be a leader in designing innovative brand experiences that align business challenges with the needs, desires and behaviors of the people they serve.

Blake CommagereCEO

Blake single-handedly pioneered the social gaming space with his creation of the iconic and super-viral Facebook games Vampires, Zombies, Werewolves & Slayers which acquired over 45 million users. He then went on to cofound Ohai with part of the team from Everquest. Prior to that, he led the development of Causes on Facebook, cofounded CareBadges (acquired by Causes), Mogad (acquired by iSkoot) and BuildForge (acquired by IBM). He’s also held senior engineering positions at Plaxo and Infraworks.


Please contact Chris Card with your inquiries - | 415.434.5212


April 2012

ad:tech Announces Startup Spotlight Series Competition at ad:tech San Francisco

ad:tech San Francisco, the largest digital marketing show in the world, announced the ad:tech Startup Spotlight Series to find and reward the most innovative, enterprising new companies in digital marketing. Startups will compete in four categories: Social, Mobile, Video, and Data and Targeting.

“Sixteen startups. Six judges. Four categories. Who will win?”

The competition started in January when ad:tech invited a group of agency executives, venture capital firms and entrepreneurs to be the judges. After dozens of companies answered the call for startups, the judges narrowed down entrants to just 16 finalists. During the Startup Spotlight Series sessions at ad:tech, the companies will pitch their platforms as if they were competing to win a real client account. To win, they can’t just talk about how they’ll help advertisers — they have to demonstrate it. Four companies will compete in each category, and the judges will choose one from each group to win the ad:tech Innovation Award.



Startup Spotlight Series sessions at ad:tech San Francisco conference


Moscone West, Keynote Room, Level 3, San Francisco


The Startup Spotlight Series sessions leader:

  • Tameka Kee, Content Director, ad:tech

The Startup Spotlight Series advisory board members/judges:

  • Ben Parr, Entrepreneur & Columnist, CNET & CBS Interactive
  • Tim Chang, Managing Director, Mayfield Fund
  • Husani Oakley, Technology Director, Wieden + Kennedy New York
  • Noah Elkin, Principal Analyst, eMarketer
  • Gayle Meyers, Partner, DMR Partners
  • Mike Geiger, President, Chief Integration Officer, JWT North America


Startup Spotlight: Mobile Marketing Innovation – Tuesday, April 3, 2012; 3:45pm – 4:45pm

  • Startup Spotlight Series session contestants: punchcard; ShopSavvy; Fiksu; Gravity Jack
  • Full session details here:

Startup Spotlight: New Video Platforms – Tuesday, April 3, 2012; 5:00pm – 6:00pm

  • Startup Spotlight Series session contestants: SeaWell Networks;; Addroid; Dotstudioz
  • Full session details here:

Startup Spotlight: The Future of Data and Targeting – Wednesday, April 4, 2012; 11:30am – 12:30pm

  • Startup Spotlight Series session contestants: Stipple; Cloudwords; MixRank; Magnetic
  • Full session details here:

Startup Spotlight: Next-Gen Social Advertising – Wednesday, April 4, 2012; 2:00pm – 3:00pm

  • Startup Spotlight Series session contestants: involver; GraphEffect; Compass Labs; Payvment
  • Full session details here:

For more information on each Startup Spotlight Series contestant, please visit click on the “Learn More” icon for any of the contestants.

More Information:

To register for ad:tech SF 2012, please follow this link:

For press registration, please follow this link:

Follow @adtech on Twitter and hashtag #adtech to see what people are saying about the show.

More information on; Google+

March 2012


Reserve your tickets TODAY!

If you have trouble seeing the image above, visit for more info and to reserve your tickets to the 

2012 SF Bay Area ADDY Awards Show & Gala on Wednesday, March 7, 2012.

January 2012

British Arrows AwardsBRITISH ARROWS AWARDS 2011

(Formerly British Television Advertising Awards)

Thu-Sun, Jan 26-29, 2012  •  2, 4, 6 & 8 pm

Admission: $10 general  •  $8 YBCA members, students, seniors

The annual screenings of the British Arrows Awards (formerly known as the British Television Advertising Awards) have become one of YBCA’s most popular programs. And for good reason — these sly, sexy, sometimes hilarious and sometimes somber British commercials, PSAs, and (new this year!) social networking experiments have a wild creativity. If our commercials were this inventive, we’d have no desire to fast-forward through them.

543 Howard St., 3rd Floor
San Francisco, CA 94105
Contact: Will Holburn
Phone: (949) 375-6940
543 Howard St., 3rd Floor
San Francisco, CA 94105
Contact: Will Holburn
Phone: (949) 375-6940

Bi-coastal marketing agency buys award-winning digital design firm to add integrated services and expertise, meet client needs.

New York (Jan. 12, 2012) – Rauxa, a full-service direct marketing agency, today announced it has acquired ThoughtMatrix, a San Francisco-based digital design and development firm. The deal will expand Rauxa’s portfolio of digital and integrated services, adding expertise in leading-edge technology, creative talent and social influence marketing leadership.

“This acquisition will expand Rauxa’s service footprint and continues our growth and evolution in digital services,”Rauxa CEO Jill Gwaltney said. “We strive to make our clients’ marketing dollars more productive, and we’ll expand upon this by adopting and delivering the latest in digital marketing capabilities.”

The two agencies will operate in their current locations until mid-2012, when Rauxa’s San Francisco office will combine with ThoughtMatrix in a new location. Terms of the deal were not disclosed.

Founded in 2003 by Tony Rems and Trevor Fagerskog, ThoughtMatrix employs 44 people. Renowned clients include Autodesk, Mattel, Levi’s, Dannon, Cisco, eBay, Expedia and PayPal. Rems, the former CTO of Razorfish, will assume the role of senior vice president of technology at Rauxa, while Fagerskog will become senior vice president of operations.

Gwaltney added that by teaming up with ThoughtMatrix, Rauxa is poised to deliver more engaging, immersive digital experiences, from Web design and mobile media to social, ecommerce, and content management.

Rauxa Chief Digital Officer John Barneson described the capabilities ThoughtMatrix brings as a strong complement to Rauxa’s existing offerings, adding that the shop “possesses a full toolbox of digital, mobile, and social media solutions that effectively connect brand and consumer.”

According to Barneson, instead of just sending messages out, brands must now find ways to draw consumers in, enticing them to click, enter, stay a while, and bring along some friends.

“The industry is evolving, and Rauxa is growing to meet these changes in order to deliver the most effective business solutions for our clients,” Barneson said. “This new marketing world demands multichannel ideas, not just one-off creative solutions. A more holistic service offering is the most effective way to offer clients better results.”

Barneson said no jobs are affected at either company. Despite adding staff through the acquisition, the agency currently has about 20 open job requisitions, many of which are digital positions.

“ThoughtMatrix was the one firm we met with that was closest to our culture and values. The two companies are closely aligned, both strategically and philosophically,” Barneson said. “There is very little overlap on the operational end, and it will be business as usual at both companies.”

Gwaltney added that as the industry continues to change its service landscape, she and her team remain committed to what has made Rauxa successful: putting the best interests of clients at the forefront.

“Sound strategy, inspired thinking, superior client service and disciplined project management,” she said. “We’re committed to creating leading-edge work for our clients, both today and in the future.”

About Rauxa

Rauxa is a full-service, insight-driven, marketing agency that believes in all things measurable. With offices in New York, San Francisco, and Costa Mesa, Calif., Rauxa builds brand commitment while driving consumer response across all communication channels. Services include direct, digital, data, creative, strategic planning, CRM, B2B, branded content, and social media. A woman-owned agency founded in 1999, Rauxa is proud to represent a diverse portfolio of clients, including some of the world’s most recognized brands.

Learn more at or visit

December 2011

Holiday Luncheon
Holiday Luncheon Friday, December 2, 2011Ana Mandara897 Beach Street @ Polk StreetSan Francisco, CA 94109Cocktail Reception 12 – 12:45pmLunch 12:45-3pm

Guests are invited to bring new unwrapped toys to be collected at the event. For each toy donated you will receive a raffle ticket. All proceedsgo to ‘Toys for Tots’.

$110 for Members / $140 Non-members

Click to purchase tickets now >>

For general inquiries please contact Jennifer Yomogida atjennifer_yomogida@idgtechnet.comHoliday LuncheonDownload a PDF version of the invitation

November 2011

Advertising Age's MULTI-CITY...
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Sign Up by visiting Sponsored by ASL.

Last Chance!


To inspire you to change the way you think about business.

Agenda Highlights Include:

The Influencer

Reid Hoffman has supported breakthrough businesses from PayPal to Facebook to Zynga. Hoffman shares his perspective on the current state—and future prospects—of the innovation economy.

Read More > >

Disrupting the Status Quo

Executives from LinkedIn, Path, and Erly explore how technology, social media and new perspectives are challenging the way we all think about business.

Read More > >

Inspiring Change

Real-world advice for anyone considering a new business venture from Scott Case, CEO of Startup America Partnership.

Read More > >

Adobe and Rhode Island School Of Design (RISD) Sound Off On…

The democratization of technology and design. Hear insights from RISD President John Maeda and Adobe’s Chief Technology Officer Kevin Lynch.

Read More > >

Robby Kwok, Head of Business Development, LinkedIn | David Cush, President & CEO, Virgin America

Padmasree Warrior, SVP of Engineering and CTO, Cisco | Sarah Ross, Founding Partner, West Studios

Nathan Hubbard, CEO, Ticketmaster | Seth Priebatsch, Chief Ninja, SCVNGR | Lyndon Rive, CEO, SolarCity

Alison Moore, SVP, Digital Platforms HBO | Dave Morin, Cofounder and CEO Path

*Complete Speaker List Online

Visit for more information and to purchase tickets.

Tickets: $450

Buddy Pass: Buy 1, get a 2nd for $375


UnsubscribeChange your e-mail address

Copyright © 2011 Mansueto Ventures LLC. All rights reserved. Fast Company, 7 World Trade Center New York, NY 10007-2195

October 2011

Adverschmooze Advertising.Schmoozing.Martinis.
Could you think of a better combination? Hardly.Come network and have some fun with some of the Bay Area’s best, brightest and most charming advertising professionals. That’s right, we’re talking about you.
IAA Adverschmooze Event at Pier 23 Event DetailsNEW DATE: October 12, 2011TIME:6-8PMNEW PLACE: The Traction Annex1460 Pine StreetSan Francisco, CAEntrance Fee$15 for non-members and non-sponsors / 2-drink tickets
Sponsorship Opportunities are Still Available!PLEASE CONTACT: Chris Card – CNNMoney /

September 2011

Adverschmooze Advertising.Schmoozing.Martinis.
Could you think of a better combination? Hardly.Come network and have some fun with some of the Bay Area’s best, brightest and most charming advertising professionals. That’s right, we’re talking about you.
IAA Adverschmooze Event at Pier 23 Event DetailsDATE:September 21, 2011TIME:6-8PMPLACE: Pier 23 on the Embarcadero in San Francisco,www.pier23cafe.comEntrance Fee$15 for non-members and non-sponsors / 2-drink tickets and light appetizers
Sponsorship Opportunities are Still Available!PLEASE CONTACT: Chris Card – CNNMoney /
IAA West 8th Annual Day in the Wine Country

Please join IAA West and friends on Friday, September 30th at the private estate of Meadowood Napa Valley.


10:00 am Arrival, Check-In, and Warm-Up

11:00 am – 2:00 pm Golf Tournament (9 holes) or Tennis 

2:00 pm – 3:00 pmCatered Buffet Lunch and Wine Tasting


Robert Mondavi’s original vision was to produce wines from the Napa Valley that would stand in the company of the world’s finest. These Napa Valley Wines reflect the elegance, harmony and balance he foresaw when he founded the winery in 1966. Guests will enjoy wine pairings that will best complement each particular food item while being led on a wine tasting adventure.


Cost: $175. per person or $700. per golf foursome.

Includes: Golf, tennis, croquet, buffet lunch & wine tasting.

Spa treatments are extra and appointments can be made directly at:(800) 458-8080


Meadowood Napa Valley 900 Meadowood Lane St. Helena, California 94574

Phone: (800) 458-8080


Please send your individual or group reservations

For more information or

IAA West 8th Annual Day in the Wine Country - Sponsors

June 2011

IAA West Lunch and Learn Series for young professionals

IAA Young Professional’s Lunch and Learning Series!

Heidi Kraft of Kraft Your Success – June 22nd


$10.00 for General Admission (cash at door)

Where: Draft FCB, 1160 Battery Street #250,  San Francisco, CA 94111Date:June 22nd, 2011Time: 12:00 – 1:30 pm (lunch served at 12 and speaker will begin at 12:15)Speaker:Heidi Kraft

Topic: Maximize Your Productivity

Identifying what’s Important to Your Work/Career and Creating the Space to Make it Happen

Heidi Kraft, founder of Kraft Your Success, is a Leadership and Team Coach.She combines her solid business experience with her passion to help professionals develop the skills and behaviors that improve performance.

Prior to becoming a Leadership Coach, Heidi spent nearly two decades building a media strategy career culminating as a Senior VP/ Group Media Director working on leading brands such as Microsoft, Intel and Intuit.


Become an IAA West Young Professional Member Today

Follow IAA and get info on all of our events:

Linked in to IAA WestIAA on Facebook

May 2011

Screen shot 2011-05-06 at 2.48.19 PM

Collective Influence


Jeffrey W. Hayzlett, Best-Selling Author, Change Agent and former CMO, Kodak

Porter Gale, Vice President of Marketing, Virgin America

Elisa Steele, Chief Marketing Officer, Yahoo

Jodee Rich, CEO, PeopleBrowsr

Moderated by: Irina Slutsky, AdAge




May 11, 2011 at 474 Bryant Street


Panel discussion begins promptly at 6pm

Followed by food and drinks

RSVP By: 5/10/2011


Explore the importance of influence for brands in social media,trends

for calculating influencescores, the evolving marketplace,

and best practices for gathering social intelligence.


April 2011


Continuum: celebrating our past, present and future
Join AIGA San Francisco on April 29th, in honoring the legacies and ongoing contributions of our 2011 AIGA SF Fellows—Linda Hinrichs, Michael Mabry, and Dugald Stermer—and our local 2010 AIGA Medalist, Jennifer Morla, during a spirited evening of celebration.
The AIGA San Francisco Board of Directors and Advisory Board invite you to this special night, with host AIGA President Debbie Millman, Honorary Event Chairs Mary Scott and Kit Hinrichs, and a slew of past AIGA SF Fellows who are expected to attend, including Michael Vanderbyl, Primo Angeli, Michael Cronan, Thomas Ingalls, and Michael Osborne.
This event not only recognizes our design heritage, but looks to plant seeds for the future! All net proceeds directly benefit our Enrichment Scholarship Fund. This year, we will award scholarships to 14 design students from throughout Northern California. The students will be acknowledged at AIGA SF Portfolio Day in June.
All are welcome. Tickets to Continuum are limited, so save the date, and RSVP today!
Friday, April 29
6:30pm – 10:00pm
Green Room
in the Herbst Theatre
401 Van Ness Avenue
IAA West Lunch and Learn Series for young professionals

IAA Young Professional’s Lunch and Learning Series!

Please join us for our next event in the Lunch & Learn series with prominent local marketing executives!


$10.00 for General Admission (cash at door)

Where: 2001 The Embarcadero // San Francisco, CA 94133Date/Time: April 6th, 12-1:30


Speaker:Maria Chai, Yahoo

YahooMaria Chai is Director of Media and Product Integration at Yahoo! and drives media strategy for both consumer and business-to-business marketing for the company.  In this role, Chai is responsible for creating holistic communications strategies and for executing go-to-market initiatives for all of Yahoo!’s products.  A seasoned high-tech brand marketer, Chai is passionate about utilizing digital innovation to engage audiences and bring Yahoo! stories to life.  Before joining Yahoo!, Chai was at NetApp, where she managed its global advertising, media, and SEM programs, and led the brand marketing team in launching its first brand advertising campaign.

Chai began her career in product marketing and engineering and holds a bachelor of science in chemical engineering from the University of Michigan.  She is also an accomplished classical pianist and recently performed the Shostakovich Piano Quintet with the members of Palo Alto Philharmonic.  She is an extreme dog lover and lives with her husband and two dogs.


Become an IAA West Young Professional Member Today

Follow IAA and get info on all of our events:

Linked in to IAA WestIAA on Facebook

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CONFERENCE & EXPOApril 11-13, 2011

Moscone Center WestFollow us on

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Are you a Groupon groupie or a LivingSocial addict?Hear from Carolyn Tang Kmet, Director of Affiliate Marketing at Groupon and John Bax, CFO of LivingSocial by upgrading to an ad:tech conference pass.
Groupon Livingsocial

Companies like Groupon and LivingSocial are transforming local commerce by bringing great deals to contained geographies. Learn more by attending ad:tech SF’s 3 days of 35+ focused breakout sessions with tracks devoted to Performance Marketing and Social Media.

As an ad:tech conference attendee, you’ll learn about opportunities and challenges:

  • How brands can leverage their affiliate channel to multiply reach and the number of consumer touch points
  • The best ways to market your brand effectively with social media

For more details and descriptions on the conference tracks, visit here.

Use code MKEMSF4 to take $200 off a conference pass.

Upgrade Now and Save!

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Customer Engagement Technology World (CETW), April 27-28, Moscone Convention Center – Find strategic, marketing and technical business solutions for customer engagement programs through digital signage, mobile, kiosks, DOOH/place-based media and more.

Agency professionals attend the full conference compliments of!  Use Source Code CET23D to apply for your free pass at

March 2011

*PLEASE NOTE, We have post-poned this event and it will now be held on March, 31st, same time and location*
IAA Tsunami Relief Bake SaleHello Friends – We are deeply saddened by the tragic Tsunami that has killed, wounded and displaced thousands of people in Japan. This is a tragedy that will ensue and haunt many for days, weeks and years to come and while we can’t mend all that is lost we can band-together as a community and raise funds for food, shelter and supplies.
On March 31st between noon and 3PM the IAA will be holding a Bake Sale at Goodby, Silverstein & Partners.  All proceeds from this sale will be donated to the American Red Cross Relief Fund.
We look forward to seeing you all there.








































Thursday, March 31, 2011
Noon – 3PM


Goodby, Silverstein & Partners’ main lobby720 California Street, San Francisco
If you are unable to make it but would like to send donations please contact or by April 1st OR you can make direct donations to the following organizations:
3.   Mercy Corps
Follow IAA and get info on all of our events:

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IAA West Lunch and Learn Series for young professionals

IAA Young Professional’s Lunch and Learning Series!

Please join us for our next event in the Lunch & Learn series with prominent local marketing executives!


$10.00 for General Admission (cash at door)

Where: Cadreon Office653 Front Street, San FranciscoDate/Time: Thursday, March 3, 2011 / 12:00-1:30 (presentation and lunch)


Speaker:Brendan Moorcraft of Cadreon

Brendan is the CEO of Cadreon, IPG Mediabrand’s newest agency focused on delivering audience through its audience marketplace. Prior to leading Cadreon, Brendan served as SVP of Global Digital Strategy for Mediabrands/Universal McCann, which involved setting digital strategy for clients including Microsoft, Chrysler, and Charles Schwa. Previously, Brendan served as Group Director of Engagement Management for Organic with clients like Sprint, Bank of America, Sony Playstation, NetApp, Samsung and The Reelz Channel. Additionally, as Associate Media Director for Grey San Francisco/Beyond Interactive, Brendan specialized in technology marketing with clients that included Oracle, McAfee, VERITAS Software, Wellpoint (Blue Cross of California), and Intrawest.



PLEASE NOTE: RSVP required for this event due to building requirements

Become an IAA West Young Professional Member Today

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“The Sales 2.0 Conference exceeded my expectations. I came away with several solid new ideas about how to implement Sales & Marketing 2.0 initiatives into Biscom. I would highly recommend future Sales 2.0 Conferences to anyone.” Dick Orlando, Executive Vice President, Biscom
This is the event for savvy sales, marketing, and sales operations leaders to learn how to deliver better results to customers, streamline sales and marketing processes, and continuously meet and exceed management goals. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Directors of Sales/Marketing/Sales Operations/Demand Generation to name a few. Attendees will benefit from the latest strategies on how to:
>Strategically align sales and marketing
>Enhance sales rep productivity
>Collaborate and connect with customers
>Leverage social media tools effectively
>Engage prospects in a more meaningful dialogue
>Track, measure and analyze sales performance, and more.
SFAC Reader Exclusive: Receive $200 off registration, use discount code: s2csfads
Follow us on Twitter: Sales20Conf

February 2011

Adverschmooze Advertising.Schmoozing.Martinis.
Could you think of a better combination? Hardly.Come network and have some fun with some of the Bay Area’s best, brightest and most charming advertising professionals. That’s right, we’re talking about you.
Bubble Lounge Map Event Details Thursday, Feb 24th6-8 PMThe Bubble Lounge714 Montgomery StreetSan Francisco, CA 94111Entrance Fee$10.00 at the door(waived for IAA members) / includes two-drink ticketsAdverschmooze Sponsors
Sponsorship Opportunities are Still Available!Sponsorship contact: If your brand/organization would like to take advantage of our sponsorship opportunities please contact Chris Card at / (415) 434-5212

Introducing the ad:tech Startup Spotlight Series

Tell your digital marketing startup’s story in front of billions of dollars of brand marketing power! At ad:tech San Francisco (April 11-13), digital marketing startups will have the opportunity to profile their companies at the biggest digital marketing show in the business through our Startup Spotlight Series.

ad:tech will profile 16 startup companies with promising services and technologies for brands and marketers in the digital space. We’ve added 4 1-hour-long sessions in the conference to spotlight rising digital stars in each of these 4 areas:

Shopper Marketing

In addition, startups selected to participate in these sessions will be invited to exhibit in our Innovation Alley on the ad:tech expo floor for free. A special advisory board of industry peers will select the companies to present as well as determine 4 winners, one in each category. These 4 winners will be announced during ad:tech SF and each will receive thead:tech Innovation Award.

To qualify, startups must meet the following criteria:

Must focus their presentation on how the startup can help market existing products within a given budget
Must have been founded since 2007
Must have moved beyond angel and seed funding and have received some level of venture capital funding
Must have a working beta or launched product, working on a repeatable and scalable business model
Must incorporate a new technology or platform or that exploits a new behavior that helps today’s digital marketers

Submission Deadline

Friday, February 11, 2011


“A Greater Than Ever ADDY Awards”

The 2010 – 11 San Francisco — Silicon Valley ADDY®  Awards Competition will prove Bigger is BETTER!

The Greater San Francisco Ad Club along with the other three AAF

(American Advertising Federation) affiliated clubs in the SF Bay area

is proud to announce this collaboration on this year’s ADDY Awards.

After over 20 years of successfully producing the AAF ADDY® Awards

competition in San Francisco, GSFAC is proud to co-host the event with

AAF — Silicon Valley, sfBIG (the newest AAF affiliate club), and

AD2SF, the Young Professionals AAF affiliate that will manage the

Student ADDY® Awards.  This promises to be a HUGE success and one you

won’t want  to miss out on.

The competition is open to any creator or collaborator from the nine

San Francisco-Silicon Valley counties and can include work from dozens

of categories, including internet, print, out-of-doors, web site, B to

B, radio, TV, music, logo, packaging, point-of-purchase and much more.

Complete rules, including a full listing of categories can be found at

the Ad Club website at

The ADDYS is one of the nation’s most comprehensive awards programs.

Entries are judged on a 1 to 100 point system. You compete against a

standard of excellence and creativity, and not against each other. It

is possible for the judging to produce 2 or more gold award winners

from a single category.   Best of Division winners and Best of Show

are awarded as well as a Judges Award when merited.

ADDYS deadline for submissions: December 20, 2010

ADDYS late deadline (subject to late fee penalty) TBA

The ADDY® Awards Presentation & Gala will be Saturday, February 26,

2011 at the Bently Reserve, 301 Battery Street, San Francisco.

Participating Northern California organizations are Greater San

Francisco Ad Club, sfBIG, AAF Silicon Valley and AD2SF, an

organization of younger ad professionals.

Enter today at:

December 2010

Date: December 3, 2010
Location: Ana Mandara, San Francisco
Time: Doors open 12 noon
Cocktail Reception: 12 noon – 12:45pm
Lunch: 12:45pm – 3:30pm
The Raffle: All proceeds will go to ‘Toys for Tots’
Table Sponsorship Package: Table of 12 peopleOpportunity to pass out gifts/collateral to your table guests Investment: $1,300
Table & Cocktail Sponsorship Package: Table of 12 people. Opportunity to pass out gifts/collateral to your table guests. Signage in the bar of Ana Mandara during pre and post cocktails. Opportunity for special drawing. Opportunity for collateral pass out during the cocktail period (branded napkins, tchockes at sign in table etc) Investment: $1,800For sponsorships please contact Chris Card chris_card@timeinc.comor Roark Van Dien
Individual Ticket: $100.00 (member)$130.00 (non-member)

November 2010

Get your tickets now at
Attend and judge ourBest of Pro Bono Work 2010
Get your tickets now for a night of creativity, good will, and enough liquid courage to quench the thirst of all you Don Draperites out there.
For the last 12 months, agencies have given their blood, sweat and tears. Now it’s time to shine the spotlight and provide deserved acknowledgment. The annual Best of SF Show is upon us, providing local agencies the opportunity to show off their best creative and gain the acknowledgment of their peers.
Join us on Wednesday November 17th at the Academy of Art Gallery, 79 New Montgomery Street. Doors and bar open at 6 pm for your indulgence, and yes, drinks are free.
Put your best foot forward and take part in judging our exciting new category, Best of Pro Bono. After all, it’s not every day you get to judge your peers. The winner of the Pro Bono category will receive a $1,000 prize for the cause advertised.


6–10 PM sponsors

October 2010

Can’t see HTML? Click here
Thousands of creative versions. Millions of potential targets. And you've got to find the magical combination for your client. It's a little thing called optimization, and rampant data fragmentation makes it mind-numbingly complex for most campaigns and advertisers.  It's time to get smart.
Get to the Digital Experience Day in San Francisco on October 6th and hear from those transforming tasks like creative optimization and more.
Not registered? REGISTER HERE! Bimbo's 365 Club | 1025 Columbus Avenue | Wednesday, October 6, 2010 | 1:00pm - 6:00pm

September 2010

Social Media for the CorporationSocial MediaA discussion examining the role of Social Media in large companies and their interaction with different audiences.Come hear from a panel of business-to-business marketing, media and PR experts about how businesses are using social media networks today. How are customers are using social media networks at work; how are marketing professionals using social media networks to engage customers?WhenSeptember 22, 20106:30PM to 8PM

$20 to Attend; Members FREE

Host bar – two drinks

Register for event hereWhere

Barrel House

80 Tehama, San Francisco, CA (between Malden Aly & 2nd St)


Scott Kraft (Moderator) – Chief Strategy Officer, Pereia &O’Dell

Becky Brown - Director Social Media, Intel

Gerry Corbett - CEO, Redphlag LLC

Brian Ellefritz - Sr. Director, SAP AG

Richard Jalichandra - CEO, Technorati Media

Adam Kleinberg - CEO, TractionSponsors

New Gold Leaf


Future Media with Passion

Become an IAA West Young Professional Member TodayFollow IAA and get info on all of our events: View our profile on LinkedIn Find us on Facebook

Scott KraftScott Kraft- Chief Strategy Officer, Pereia & O’DellScott Kraft comes to us following roles as Executive Vice President at social media and blogging pioneer Six Apart (TypePad, MovableType, Live Journal, and Vox) and VP Global Marketing and Branding at Sun Microsystems. Founder of several successful agencies and a Silicon Valley marketing guru, Scott’s significant experience in the financial sector includes branding and online marketing for Smith Barney, CitiBank, and Shroders PLC, as well as social media media consulting for Bank of America.Becky BrownBecky Brown - Director Social Media, IntelBecky joined Intel in 1992 and brings over 18 years of experience in sales, marketing, and product development.  As the Director of Social Media, Becky is responsible for the  global strategy, framework, and tools to enable and measure world class social activations plans across all parts of the organization (business units, marketing team, geography teams).  For a short period of 18 months Becky worked at Adobe managing the campaign planning and strategy for the Adobe Flash Platform.  Becky began her career in sales as a technical marketing engineer and held a variety of customer facing roles such as Field Sales Engineer, Retail Marketing Manager, Market Development Management.  Following sales, she spent over 5 years in product marketing and development for two strategically important and revolutionary products from Intel. You can find Becky Brown at JalichandraRichard Jalichandra - President and CEO, Technorati MediaMr. Jalichandra is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Currently, heis the President and CEO of Technorati Media, the largest blog and social media ad network, whose ads reach 325million people a month. Prior to Technorati, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, Mr. Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Mr. Jalichandra led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director at Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles at Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.Gerard CorbettGerry Corbett - CEO, Redphlag LLCGerard “Gerry” F. Corbett is CEO of Redphlag LLC, a strategic marketing and management consulting firm, a position to which he was named in January 2008. He also has a coaching practice and blogs and twitters as the PR Job Coach. Gerry has served four decades in senior marketing and communications roles at Global Fortune 100 firms including Hitachi, Loral, Asarco, Gould and International Harvester and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA.  He is a member of the board and past president of IAA West, a member of the executive committee, secretary and a member of the board of directors of the Public Relations Society of America; and a member of the Social Media Club, National Investor Relations Institute, National Association of Science Writers, San Francisco PR Roundtable and International Coaching Federation.  You can find Gerry at EllefritzBrian Ellefritz - Senior Director of Global Social Media Marketing, SAP

Brian Ellefritz is the Senior Director of Global Social Media Marketing at SAP, an internal center of excellence which develops social media strategies and directs global training, policy, brand monitoring and tool selection for social media. His team manages the brand sites for SAP and provides strategies for key campaigns for the company.  Brian has worked hard to catch digital marketing trends in their transition to “the next thing”, having progressively built and managed teams in web, e-marketing, relationship marketing, demand generation and now social media marketing functions. Brian’s marketing career has developed within some of the most powerful technology brands in the world including leadership roles at Apple, Netscape, Sun Microsystems, Cisco Systems and now SAP.Adam KleinbergAdam Kleinberg - CEO, Traction

Adam Kleinberg is CEO and a founding partner of San-Francisco-based Traction, a creative agency with a digital core. Adam has been at the forefront of digital since he’s been able. He was programming video games on a PET computer when he was eleven years old. Fast forward a decade and a half and Adam was writing his first blog – long before anyone had ever coined the term. By the late 90s, he was pushing the envelope in digital expression as one of the leading Flash designers in San Francisco. Fearless and practical, he’s a big ideas person with a penchant for detail. His career in advertising has included stints as a senior creative at Think New Ideas, Tribal DDB, Doremus Advertising and MRM Partners. He has helped a long list of clients achieve their marketing, communications and sales goals, including Apple,, Intuit, Virgin Mobile, Microsoft, Sun Microsystems, Adobe and SAP. Traction was rated the Top Interactive Agency in the US by BtoB Magazine in 2009 and was runner up for that award in 2010.

August 2010

IAA West Lunch and Learn Series for young professionals
IAA Young Professional’s Learning Series Continues!Please join us for our next event in the Lunch & Learn series with prominent local marketing executives!FREE TO IAA YOUNG PROFESSIONAL MEMBERS AND STUDENTS (w/valid ID)$10.00 for General Admission (cash at door)

Where: Autodesk (1 Market Street, San Francisco, CA)Date/Time:  Wednesday, August 25th – 12:00-1:30pm (presentation and lunch to follow)OPTIONAL: Tour of Autodesk gallery at 1:30pmSpeaker: Julie Smith is the Marketing Communications Director at Autodesk, the leader in 3D design software. Julie has over 12 years of global advertising and branding experience for tech companies such as Intel and Symantec. She has worked and lived abroad in both Germany and Hong Kong and holds an MBA from Thunderbird International School of Business.RSVP:

PLEASE NOTE: RSVP required for this event due to building requirements

Become an IAA West Young Professional Member TodayFollow IAA and get info on all of our events:Linked in to IAA WestIAA on Facebook

June 2010

A panel of experts will discuss how media will embrace the emerging platform of mobile tablets.


June 22, 6-8 pm – Cocktails followed by a lively discussion


The Argonaut Hotel 495 Jefferson Street, San Francisco, CA 94109


The event will host up to 200 advertising and marketing professionals.

$20 to IAA Members  | $40 for Non-Members


Greg Stern, CEO Butler, Shine & Stern (Moderator)

Matt Van Dalsem, VP Marketing, BlackRock

Greg Sterling, Principal of Sterling Market Intelligence/Analyst, Internet2Go

Andy Berkenfield, General Manager, Duncan/Channon

Jon Collins, Digital Solutions Director, Eyeblaster

Become an IAA West Member Today

Follow IAA and get info on all of our events:

IAA Young Professional’s Learning Series Continues!

Please join us for a series of Lunch & Learns and this year special “Pizza & Beer” Sessions with prominent local marketing executives!

Our upcoming Pizza & Beer session will be held at the offices of Duncan/Channon where you can hear how Account Director, Eric Dunn, got his start in advertising.

Duncan/Channon is a private penthouse lounge that just happens to have an award-winning, full-service agency attached. Some of the clients frequenting that lounge include Esurance, Hard Rock, Birkenstock, The Ritz-Carlton and the Lake Tahoe Visitor’s Association.

Eric has spent over a decade in advertising making stops at agencies big and small and has worked for a wide variety of clients including Harley-Davidson, Heinz, Beck’s Beer, SanDisk and Hard Rock.  He’ll be discussing how he got his start in advertising while wearing nothing more than a bath towel and where his career has taken him since.


$10.00 for General Admission (cash at door)

Please RSVP to reserve your spot!

Date: Thursday, June 10th

Location: Duncan/Channon – 114 Sansome St, 14th Floor, SF, CA 94104

Time: 6:00-7:30 pm


Become an IAA West Young Professional Member Today

May 2010

Young Professionals Lunch and Learn Series

IAA Young Professional’s Learning Series is Back!

Please join us for a series of Lunch & Learns and this year special “Pizza & Beer” Sessions with prominent marketing executives!

We’re kicking off our Learning series with a Pizza & Beer session at the offices of Traction. Hear how Adam Kleinberg, CEO and Creative Director got his start in marketing and the online world.

Traction is an award-winning interactive agency in the Bay Area with clients like Adobe, Sun Microsystems and BtoB Magazine recently named Traction one of the top two interactive agencies in the United States for the second year in a row!


$10.00 for General Admission (cash at door)

Please RSVP to reserve your spot!

Date:Tuesday, May 4th

Location:Traction, 1349 Larkin Street, San Francisco, CA (415) 962-5800

Time:5:00-6:30 pm

Become an IAA West Young Professional Member Today

April 2010






  • Loic Le Meur, Seesmic (Originator of the refrain: Advertising, PR, and Marketing Suck!)

March 2010


Only five more days to get your tickets!

No tickets sold at door — order online today.

Click Here to Purchase Your Tickets!

ADDY Awards Presentation & Gala

Wednesday, March 3, 2010 • 6 to 9 p.m. at SFMOMA

Hors D’oeuvres & Cocktails

ADDY Award Entries on Display

ADDY Awards Presentation in the Theater

Winners’ Circle with Champagne & Dessert


The Student ADDY Awards

See the Future Creative Talent Today

and presenting GSFAC’s

2010 Advertising Person

of the Year

Click Here for Reservations


AIGA San Francisco to Host San Francisco Design Week

SAN FRANCISCO—Since 2006, AIGA San Francisco has organized San Francisco Design Week as a way to reach out to a diverse community of over 20,000 Bay Area design professionals as well as local businesses, non-profits, entrepreneurs, students, the design-savvy public, tourists, and more.

The mission of Design Week raise public awareness of Design and, more importantly, San Francisco Bay Area Design including but not limited to: Graphic, Industrial, Interactive, Interior, Fashion, Architecture, Advertising, etc. To showcase and celebrate design’s impact and value in business innovation and efforts towards sustainability, social impact, human rights and political reform.

Through cross marketing, web presence, e-mail blasts, and posters distributed throughout the city, participating companies and organizations will not only reach AIGA SF’s members, but also many other design organizations, business communities, consumers, tourists, museums-goers, and students.

AIGA SF will be partnering with the San Francisco chapters American Institute of Architects (AIA), Industrial Designers Society of America (IDSA), Interactive Design Association (IxDA), and Adobe Systems to sponsor a full week of events highlighting the diversity and professionalism of the design community around the bay. Our goal is to raise public awareness of the impact that all design—graphic, product, interior, fashion, architecture, advertising—has in the San Francisco Bay Area.

How can you get involved and support San Francisco Design Week?

Hold an opening, host a lecture, create an exhibit, collaborate on a runway show, organize a studio tour, plan any event to display the impact and value of San Francisco Bay Area design.

Visit to submit an event for the Community Calendar and to view a full listing of events.

AIGA, the professional association for design, is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. AIGA represents more than 20,000 designers through national activities and local programs developed by more than 60 chapters and 240 student groups. The San Francisco Chapter of AIGA is one of the largest and most active in the country. The organization celebrates design and provides unparalleled opportunities for networking within the local design community and a variety of resources to advance professionalism and broaden knowledge. For more information, please visit

Gracy Leal, Special Projects

AIGA San Francisco

130 Sutter Street, Suite 600

San Francisco, CA 94104

415.626.6008 | fax 415.626.5434 |

AIGA | the professional association for design

February 2010

Tuesday, February 2nd

The Fillmore Cocktail Crawl

6:30pm-9:00pm Fillmore Cocktail Crawl Experiential Event

The Fillmore District, formerly known as “The Jazz District”, has been exploding with exciting, new restaurants and bars making it one of San Francisco’s hottest happy hour and dining destinations. Yoshi’s, 1300 on Fillmore, Rasselas Jazz Club, and Sheba Lounge are opening their doors and serving up signature cocktails, appetizers and live jazz for the evening. Each of these participating venues will compete to create an original libation (featuring DonQ Rum) that best represents The Fillmore’s distinct place in San Francisco’s music culture.

This will be a special evening for IAA members and friends!

First stop on the crawl will be the IAA VIP Lounge at Yoshi’s, sponsored by Entrepreneur Media.  IAA members and friends (THIS MEANS YOU!) will receive a VIP wristband giving you access to enjoy live jazz, small bites, and a complimentary DonQ cocktails upstairs in the IAA VIP Lounge at Yoshi’s, which will be closed to the general public. To receive your VIP wristband, join the IAA West Facebook Group or IAA West LinkedIn Group and RSVP. You will receive four drink tickets good for a complimentary DonQ cocktail tasting at each of the four participating venues.

Participating Venues / Address:

- Yoshi’s / 1330 Fillmore Street: Your first stop for event registration/check-in!

- 1300 on Fillmore / 1300 Fillmore Street

- Rasselas Jazz Club / 1534 Fillmore Street

- Sheba Piano Lounge / 1419 Fillmore Street


YOU MUST RSVP TO THE IAA WEST FACEBOOK GROUP and/or IAA WEST LINKED IN GROUP TO RECEIVE VIP WRISTBANDS AND DRINK TICKETS!  Please note: There is no cost to attend the event, there is a limited capacity, and priority will be given to those who RSVP!  Aside from the four complimentary drink tickets, cash bars will be available at each venue.

January 2010

The Future Of Social Networks: An Update On Where We Are Today —

Social networks will be like air, your friends will be where ever you need and want them to be. How close is this to a reality? And what can marketers do to prepare for this new open, ubiquitous social networking?


Tuesday, January 12, 2010

6:00 – 7:00 Registration and Networking

7:00 – 8:00 Program with Q&A

Space is limited to 100 seats, so REGISTER NOW!


Bars + Tone

1550 Bryant St Ste 1000

San Francisco, CA 94103


SFAMA Members – Early Registration Pricing through Jan. 4, 2010 $25 ($35 after Jan 4, 2010)

Non-members – Early Registration Pricing through Jan. 4, 2010  $35 ($45 Jan. 4, 2010 )

Students – $20

Hors d’oeuvres will be provided.


Charlene Li is the founder of Altimeter Group, a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies.  Altimeter Group has four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Practice. She is also the co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies”, published by Harvard Business Press in May 2008.

Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.

Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam.

She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.

December 2009

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August 2009

August 3 – August 52009 4A’s Planning Conference

August 27 – Advertising, PR, and Marketing Suck! What now?

Save the date now for this great event with panelists:

  • Robert Scoble
  • Steve Patrizi, VP of Sales, LinkedIn