Events
May, 2013
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January, 2013
Dear Friends:
The IAA West invites you to kick-off the New Year by celebrating the best!
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WHAT: |
The British Arrows (formerly British Television Advertising Awards) showcases the best television, online, outdoor and cinema commercials made by British advertising agencies and production companies. |
| WHEN: |
Jan., 24th, 6:00 PM Cocktails all evening 8:00 PM British Arrow Awards Screening |
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| WHERE: | Yerba Buena Center for the Arts Theatre 701 Mission Street, San Francisco, Ca 94103 |
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| WHO: | All Bay Area creatives, marketing, PR, sales, agency, and interactive professionals. | |
| TICKETS: | Don’t delay! Buy your tickets here! Tickets are limited. Admission includes your 1st cocktail and ticket to the screening for only $10.00. Get Tickets Now » |
SPONSORED BY:
 – CALL FOR ENTRIES –
THE 2013 SF ADDY® AWARDS COMPETITION IS OPEN!
HAPPY NEW YEAR!
It’s been said that big events come in threes. Now that the Mayan apocalypse has come and gone and the fiscal cliff is behind us, that leaves just one thing: it’s time to enter the ADDYS!
Did you know that, at the 2012 National ADDY Awards, the San Francisco Bay Area had the third-highest medal count – golds and silvers combined – behind only New York and Chicago? Whaddaya say we surprise them both and bring home the most hardware this year?
Early-bird pricing ends Friday, January 11th. Also, this year the entry fee for campaigns is the same as it is for single entries. So what are you waiting for? Enter today!
NEW FOR 2013: We are offering free entry kits, complete with printed category lists and rules. Contact us to reserve yours today.
Visit sfaddys.com for more information.
The ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted across the country in local competitions. The SF ADDY Awards is the first of a three-tier competition. Our gold winners automatically advance to a Regional competition which also includes Sacramento, Fresno and Reno, NV. (Silver winners may choose to continue to the Regional competition for a nominal fee.) Regional ADDY winners compete with all markets at the National level. National ADDY Award winners are announced in June.
To be eligible for consideration for a 2013 ADDY Award, all entries must have been published or aired between January 1, 2012 and December 31, 2012.
Any questions? Contact us at addys@gsfac.org.
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December, 2012
October, 2012
Google and the Bay Area Advertising Relief Committee present the 17th Annual Bash.
When: Friday, October 26th 11:30am-1:30pm
Where: Julia Morgan Ballroom, 465 California Street, San Francisco, 15th Floor
Who: All Bay Area marketing, PR, advertising, sales, agency, interactive professionals who are interested in meeting, greeting, and contributing to a great cause, the Bay Area Advertising Relief Committee.
Tickets: Don’t delay! Buy your tickets here!
Sponsorships available! Please emailReza.Hariri@baarc.com for more information.
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September, 2012
The 3% Conference
A first-ever event for female Creative Directors
Thursday, September 27
OneL, 344 Pine Street, San Francisco
Use code FRIEND10 to save $52 on your registration
Tickets and details at www.3percentconf.com
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May 2012
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Gamification is exploding and becoming part of our daily lives. What’s its future and how do you meaningfully engage the consumer? Come and listen to a panel of experts express their thoughts and views.
TICKET INFO Member Price: Free! Just let us know you are coming RSVP to iaawest1@gmail.com Non-Member Price: $25 to include a drink and tasty apps MODERATOR John-Paul Aguirre, Communication Strategy Director, Goodby Silverstein & Partners JP has been a communications planning and media strategy junkie for the past 12 years. His addictions include the US general market, the US multicultural market and global. He has sat in countless 12-step meetings with an impressive list of major brands including MasterCard, Microsoft, Nissan, The Home Depot, JCPenney and Heineken. Today, JP is Communication Strategy Director at Goodby, Silverstein & Partners: a place chock full of addicts just like him, overseeing communication strategy for TD Ameritrade and Sonic Drive In. PANELISTS Alex Han, Co-Founder, CrowdMob Alex is the co-founder of CrowdMob, a VC-backed highly targeted monetization platform and distribution network for mobile games and apps. Prior to CrowdMob, Alex was a technology investor covering internet and digital media investments and helped launch the firm’s expansion into Asia at Summit Partners, an $11 billion venture capital and private equity fund. Before joining Summit, Alex worked on mergers and acquisitions, IPO’s, leveraged buyouts, and various equity and debt financings at Lehman Brothers, Lazard, and Financial Technology Partners. Steve Patrizi, CRO, Bunchball Steve Patrizi joined Bunchball as Chief Revenue Officer in June of 2011. Prior to joining Bunchball, Steve spent 4 years at LinkedIn as VP of Sales for LinkedIn’s Marketing Solutions business, where he built the advertising sales business from scratch. Prior to LinkedIn, Steve held a number of sales leadership positions at Microsoft and The Wall Street Journal. Steve is a graduate of Rutgers University with a bachelor’s degree in Communication. Adam Kleinberg, CEO, Traction In 2001, Adam along with some friends founded Traction. Traction calls itself an interactive agency, but believe everything is interactive. Traction is part advertising agency, part innovation consultancy and are exceptionally good at aligning psychology and technology to create ideas that solve business problems. It’s the reason Traction has been named the top interactive agency in the country and the reason they work with some of the best brands in the world. It’s goal is to be a leader in designing innovative brand experiences that align business challenges with the needs, desires and behaviors of the people they serve. Blake Commagere, CEO Blake single-handedly pioneered the social gaming space with his creation of the iconic and super-viral Facebook games Vampires, Zombies, Werewolves & Slayers which acquired over 45 million users. He then went on to cofound Ohai with part of the team from Everquest. Prior to that, he led the development of Causes on Facebook, cofounded CareBadges (acquired by Causes), Mogad (acquired by iSkoot) and BuildForge (acquired by IBM). He’s also held senior engineering positions at Plaxo and Infraworks. SPONSORSHIP OPPORTUNITY AVAILABLE Please contact Chris Card with your inquiries - chris_card@timeinc.com | 415.434.5212
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April 2012
ad:tech Announces Startup Spotlight Series Competition at ad:tech San Francisco
ad:tech San Francisco, the largest digital marketing show in the world, announced the ad:tech Startup Spotlight Series to find and reward the most innovative, enterprising new companies in digital marketing. Startups will compete in four categories: Social, Mobile, Video, and Data and Targeting.
“Sixteen startups. Six judges. Four categories. Who will win?”
The competition started in January when ad:tech invited a group of agency executives, venture capital firms and entrepreneurs to be the judges. After dozens of companies answered the call for startups, the judges narrowed down entrants to just 16 finalists. During the Startup Spotlight Series sessions at ad:tech, the companies will pitch their platforms as if they were competing to win a real client account. To win, they can’t just talk about how they’ll help advertisers — they have to demonstrate it. Four companies will compete in each category, and the judges will choose one from each group to win the ad:tech Innovation Award.
Details
WHAT:
Startup Spotlight Series sessions at ad:tech San Francisco conference
WHERE:
Moscone West, Keynote Room, Level 3, San Francisco
WHO:
The Startup Spotlight Series sessions leader:
- Tameka Kee, Content Director, ad:tech
The Startup Spotlight Series advisory board members/judges:
- Ben Parr, Entrepreneur & Columnist, CNET & CBS Interactive
- Tim Chang, Managing Director, Mayfield Fund
- Husani Oakley, Technology Director, Wieden + Kennedy New York
- Noah Elkin, Principal Analyst, eMarketer
- Gayle Meyers, Partner, DMR Partners
- Mike Geiger, President, Chief Integration Officer, JWT North America
WHEN:
Startup Spotlight: Mobile Marketing Innovation – Tuesday, April 3, 2012; 3:45pm – 4:45pm
- Startup Spotlight Series session contestants: punchcard; ShopSavvy; Fiksu; Gravity Jack
- Full session details here: http://bit.ly/wlmXBX
Startup Spotlight: New Video Platforms – Tuesday, April 3, 2012; 5:00pm – 6:00pm
- Startup Spotlight Series session contestants: SeaWell Networks; Encoding.com; Addroid; Dotstudioz
- Full session details here: http://bit.ly/FPT3Fm
Startup Spotlight: The Future of Data and Targeting – Wednesday, April 4, 2012; 11:30am – 12:30pm
- Startup Spotlight Series session contestants: Stipple; Cloudwords; MixRank; Magnetic
- Full session details here: http://bit.ly/wXuo2v
Startup Spotlight: Next-Gen Social Advertising – Wednesday, April 4, 2012; 2:00pm – 3:00pm
- Startup Spotlight Series session contestants: involver; GraphEffect; Compass Labs; Payvment
- Full session details here: http://bit.ly/FQCJn5
For more information on each Startup Spotlight Series contestant, please visit http://bit.ly/y4Cb1hand click on the “Learn More” icon for any of the contestants.
More Information:
To register for ad:tech SF 2012, please follow this link: http://bit.ly/y83ivJ
For press registration, please follow this link: http://bit.ly/yu9kYs
Follow @adtech on Twitter and hashtag #adtech to see what people are saying about the show.
More information on Facebook: www.facebook.com/adtech; Google+ http://bit.ly/yOxoZ7
March 2012
 If you have trouble seeing the image above, visit gsfac.org for more info and to reserve your tickets to the 2012 SF Bay Area ADDY Awards Show & Gala on Wednesday, March 7, 2012.
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January 2012
BRITISH ARROWS AWARDS 2011
(Formerly British Television Advertising Awards)
Thu-Sun, Jan 26-29, 2012 • 2, 4, 6 & 8 pm
Admission: $10 general • $8 YBCA members, students, seniors
The annual screenings of the British Arrows Awards (formerly known as the British Television Advertising Awards) have become one of YBCA’s most popular programs. And for good reason — these sly, sexy, sometimes hilarious and sometimes somber British commercials, PSAs, and (new this year!) social networking experiments have a wild creativity. If our commercials were this inventive, we’d have no desire to fast-forward through them.
Bi-coastal marketing agency buys award-winning digital design firm to add integrated services and expertise, meet client needs.
New York (Jan. 12, 2012) – Rauxa, a full-service direct marketing agency, today announced it has acquired ThoughtMatrix, a San Francisco-based digital design and development firm. The deal will expand Rauxa’s portfolio of digital and integrated services, adding expertise in leading-edge technology, creative talent and social influence marketing leadership.
“This acquisition will expand Rauxa’s service footprint and continues our growth and evolution in digital services,”Rauxa CEO Jill Gwaltney said. “We strive to make our clients’ marketing dollars more productive, and we’ll expand upon this by adopting and delivering the latest in digital marketing capabilities.”
The two agencies will operate in their current locations until mid-2012, when Rauxa’s San Francisco office will combine with ThoughtMatrix in a new location. Terms of the deal were not disclosed.
Founded in 2003 by Tony Rems and Trevor Fagerskog, ThoughtMatrix employs 44 people. Renowned clients include Autodesk, Mattel, Levi’s, Dannon, Cisco, eBay, Expedia and PayPal. Rems, the former CTO of Razorfish, will assume the role of senior vice president of technology at Rauxa, while Fagerskog will become senior vice president of operations.
Gwaltney added that by teaming up with ThoughtMatrix, Rauxa is poised to deliver more engaging, immersive digital experiences, from Web design and mobile media to social, ecommerce, and content management.
Rauxa Chief Digital Officer John Barneson described the capabilities ThoughtMatrix brings as a strong complement to Rauxa’s existing offerings, adding that the shop “possesses a full toolbox of digital, mobile, and social media solutions that effectively connect brand and consumer.”
According to Barneson, instead of just sending messages out, brands must now find ways to draw consumers in, enticing them to click, enter, stay a while, and bring along some friends.
“The industry is evolving, and Rauxa is growing to meet these changes in order to deliver the most effective business solutions for our clients,” Barneson said. “This new marketing world demands multichannel ideas, not just one-off creative solutions. A more holistic service offering is the most effective way to offer clients better results.”
Barneson said no jobs are affected at either company. Despite adding staff through the acquisition, the agency currently has about 20 open job requisitions, many of which are digital positions.
“ThoughtMatrix was the one firm we met with that was closest to our culture and values. The two companies are closely aligned, both strategically and philosophically,” Barneson said. “There is very little overlap on the operational end, and it will be business as usual at both companies.”
Gwaltney added that as the industry continues to change its service landscape, she and her team remain committed to what has made Rauxa successful: putting the best interests of clients at the forefront.
“Sound strategy, inspired thinking, superior client service and disciplined project management,” she said. “We’re committed to creating leading-edge work for our clients, both today and in the future.”
About Rauxa
Rauxa is a full-service, insight-driven, marketing agency that believes in all things measurable. With offices in New York, San Francisco, and Costa Mesa, Calif., Rauxa builds brand commitment while driving consumer response across all communication channels. Services include direct, digital, data, creative, strategic planning, CRM, B2B, branded content, and social media. A woman-owned agency founded in 1999, Rauxa is proud to represent a diverse portfolio of clients, including some of the world’s most recognized brands.
Learn more at rauxa.com or visit facebook.com/rauxaagency
December 2011
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Friday, December 2, 2011Ana Mandara897 Beach Street @ Polk StreetSan Francisco, CA 94109Cocktail Reception 12 – 12:45pmLunch 12:45-3pm |
Guests are invited to bring new unwrapped toys to be collected at the event. For each toy donated you will receive a raffle ticket. All proceedsgo to ‘Toys for Tots’.
$110 for Members / $140 Non-members
Click to purchase tickets now >>
For general inquiries please contact Jennifer Yomogida atjennifer_yomogida@idgtechnet.com
Download a PDF version of the invitation
November 2011
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Last Chance!
21 SPEAKERS — ONE DAY — ONE GOAL
To inspire you to change the way you think about business.
Agenda Highlights Include:
The Influencer
Reid Hoffman has supported breakthrough businesses from PayPal to Facebook to Zynga. Hoffman shares his perspective on the current state—and future prospects—of the innovation economy.
Disrupting the Status Quo
Executives from LinkedIn, Path, and Erly explore how technology, social media and new perspectives are challenging the way we all think about business.
Inspiring Change
Real-world advice for anyone considering a new business venture from Scott Case, CEO of Startup America Partnership.
Adobe and Rhode Island School Of Design (RISD) Sound Off On…
The democratization of technology and design. Hear insights from RISD President John Maeda and Adobe’s Chief Technology Officer Kevin Lynch.
Robby Kwok, Head of Business Development, LinkedIn | David Cush, President & CEO, Virgin America
Padmasree Warrior, SVP of Engineering and CTO, Cisco | Sarah Ross, Founding Partner, West Studios
Nathan Hubbard, CEO, Ticketmaster | Seth Priebatsch, Chief Ninja, SCVNGR | Lyndon Rive, CEO, SolarCity
Alison Moore, SVP, Digital Platforms HBO | Dave Morin, Cofounder and CEO Path
*Complete Speaker List Online
Visit sf.innovationuncensored.com for more information and to purchase tickets.
Tickets: $450
Buddy Pass: Buy 1, get a 2nd for $375
Unsubscribe | Change your e-mail address
Copyright © 2011 Mansueto Ventures LLC. All rights reserved. Fast Company, 7 World Trade Center New York, NY 10007-2195
October 2011
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Advertising.Schmoozing.Martinis. |
| Could you think of a better combination? Hardly.Come network and have some fun with some of the Bay Area’s best, brightest and most charming advertising professionals. That’s right, we’re talking about you. | |
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Event DetailsNEW DATE: October 12, 2011TIME:6-8PMNEW PLACE: The Traction Annex1460 Pine StreetSan Francisco, CAEntrance Fee$15 for non-members and non-sponsors / 2-drink tickets |
| Sponsorship Opportunities are Still Available!PLEASE CONTACT: Chris Card – CNNMoney / 415.434.5212 / Chris.card@gmail.com | |
September 2011
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June 2011
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May 2011
Collective Influence
Jeffrey W. Hayzlett, Best-Selling Author, Change Agent and former CMO, Kodak
Porter Gale, Vice President of Marketing, Virgin America
Elisa Steele, Chief Marketing Officer, Yahoo
Jodee Rich, CEO, PeopleBrowsr
Moderated by: Irina Slutsky, AdAge
May 11, 2011 at 474 Bryant Street
5:30-7:30p
Panel discussion begins promptly at 6pm
Followed by food and drinks
RSVP By: 5/10/2011
Explore the importance of influence for brands in social media,trends
for calculating influencescores, the evolving marketplace,
and best practices for gathering social intelligence.
http://pbcollectiveinfluence.eventbrite.com/
April 2011
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Speaker:Maria Chai, Yahoo
Maria Chai is Director of Media and Product Integration at Yahoo! and drives media strategy for both consumer and business-to-business marketing for the company. In this role, Chai is responsible for creating holistic communications strategies and for executing go-to-market initiatives for all of Yahoo!’s products. A seasoned high-tech brand marketer, Chai is passionate about utilizing digital innovation to engage audiences and bring Yahoo! stories to life. Before joining Yahoo!, Chai was at NetApp, where she managed its global advertising, media, and SEM programs, and led the brand marketing team in launching its first brand advertising campaign.
Chai began her career in product marketing and engineering and holds a bachelor of science in chemical engineering from the University of Michigan. She is also an accomplished classical pianist and recently performed the Shostakovich Piano Quintet with the members of Palo Alto Philharmonic. She is an extreme dog lover and lives with her husband and two dogs.
RSVP: tina.poplowitz@gmail.com
IAA West | 733 Sanchez Street | San Francisco | CA | 94114
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Moscone Center West
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| Are you a Groupon groupie or a LivingSocial addict?Hear from Carolyn Tang Kmet, Director of Affiliate Marketing at Groupon and John Bax, CFO of LivingSocial by upgrading to an ad:tech conference pass. |
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Companies like Groupon and LivingSocial are transforming local commerce by bringing great deals to contained geographies. Learn more by attending ad:tech SF’s 3 days of 35+ focused breakout sessions with tracks devoted to Performance Marketing and Social Media.
As an ad:tech conference attendee, you’ll learn about opportunities and challenges:
- How brands can leverage their affiliate channel to multiply reach and the number of consumer touch points
- The best ways to market your brand effectively with social media
For more details and descriptions on the conference tracks, visit here.
Use code MKEMSF4 to take $200 off a conference pass.
| This email was sent by: dmg :: events221 Main Street, Suite 920, San Francisco, CA 94105 USA |
This message was intended for: hmann@mann.com
Customer Engagement Technology World (CETW), April 27-28, Moscone Convention Center – Find strategic, marketing and technical business solutions for customer engagement programs through digital signage, mobile, kiosks, DOOH/place-based media and more. www.CETWorld.com
Agency professionals attend the full conference compliments of SFAdvertising.com! Use Source Code CET23D to apply for your free pass at www.CETWorld.com/register.asp
March 2011
Hello Friends – We are deeply saddened by the tragic Tsunami that has killed, wounded and displaced thousands of people in Japan. This is a tragedy that will ensue and haunt many for days, weeks and years to come and while we can’t mend all that is lost we can band-together as a community and raise funds for food, shelter and supplies.
On March 31st between noon and 3PM the IAA will be holding a Bake Sale at Goodby, Silverstein & Partners. All proceeds from this sale will be donated to the American Red Cross Relief Fund.We look forward to seeing you all there.
Thursday, March 31, 2011Noon – 3PM
Goodby, Silverstein & Partners’ main lobby720 California Street, San Francisco
IAA West | 733 Sanchez Street | San Francisco | CA | 94114
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Speaker:Brendan Moorcraft of Cadreon
Brendan is the CEO of Cadreon, IPG Mediabrand’s newest agency focused on delivering audience through its audience marketplace. Prior to leading Cadreon, Brendan served as SVP of Global Digital Strategy for Mediabrands/Universal McCann, which involved setting digital strategy for clients including Microsoft, Chrysler, and Charles Schwa. Previously, Brendan served as Group Director of Engagement Management for Organic with clients like Sprint, Bank of America, Sony Playstation, NetApp, Samsung and The Reelz Channel. Additionally, as Associate Media Director for Grey San Francisco/Beyond Interactive, Brendan specialized in technology marketing with clients that included Oracle, McAfee, VERITAS Software, Wellpoint (Blue Cross of California), and Intrawest.
RSVP: tina.poplowitz@gmail.com
PLEASE NOTE: RSVP required for this event due to building requirements
February 2011
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Introducing the ad:tech Startup Spotlight Series
Tell your digital marketing startup’s story in front of billions of dollars of brand marketing power! At ad:tech San Francisco (April 11-13), digital marketing startups will have the opportunity to profile their companies at the biggest digital marketing show in the business through our Startup Spotlight Series.
ad:tech will profile 16 startup companies with promising services and technologies for brands and marketers in the digital space. We’ve added 4 1-hour-long sessions in the conference to spotlight rising digital stars in each of these 4 areas:
| • | Data | |
| • | Mobile | |
| • | Social | |
| • | Shopper Marketing |
In addition, startups selected to participate in these sessions will be invited to exhibit in our Innovation Alley on the ad:tech expo floor for free. A special advisory board of industry peers will select the companies to present as well as determine 4 winners, one in each category. These 4 winners will be announced during ad:tech SF and each will receive thead:tech Innovation Award.
To qualify, startups must meet the following criteria:
| • | Must focus their presentation on how the startup can help market existing products within a given budget | |
| • | Must have been founded since 2007 | |
| • | Must have moved beyond angel and seed funding and have received some level of venture capital funding | |
| • | Must have a working beta or launched product, working on a repeatable and scalable business model | |
| • | Must incorporate a new technology or platform or that exploits a new behavior that helps today’s digital marketers |
Submission Deadline
Friday, February 11, 2011
“A Greater Than Ever ADDY Awards”
The 2010 – 11 San Francisco — Silicon Valley ADDY® Awards Competition will prove Bigger is BETTER!
The Greater San Francisco Ad Club along with the other three AAF
(American Advertising Federation) affiliated clubs in the SF Bay area
is proud to announce this collaboration on this year’s ADDY Awards.
After over 20 years of successfully producing the AAF ADDY® Awards
competition in San Francisco, GSFAC is proud to co-host the event with
AAF — Silicon Valley, sfBIG (the newest AAF affiliate club), and
AD2SF, the Young Professionals AAF affiliate that will manage the
Student ADDY® Awards. This promises to be a HUGE success and one you
won’t want to miss out on.
The competition is open to any creator or collaborator from the nine
San Francisco-Silicon Valley counties and can include work from dozens
of categories, including internet, print, out-of-doors, web site, B to
B, radio, TV, music, logo, packaging, point-of-purchase and much more.
Complete rules, including a full listing of categories can be found at
the Ad Club website at www.gsfac.org
The ADDYS is one of the nation’s most comprehensive awards programs.
Entries are judged on a 1 to 100 point system. You compete against a
standard of excellence and creativity, and not against each other. It
is possible for the judging to produce 2 or more gold award winners
from a single category. Best of Division winners and Best of Show
are awarded as well as a Judges Award when merited.
ADDYS deadline for submissions: December 20, 2010
ADDYS late deadline (subject to late fee penalty) TBA
The ADDY® Awards Presentation & Gala will be Saturday, February 26,
2011 at the Bently Reserve, 301 Battery Street, San Francisco.
Participating Northern California organizations are Greater San
Francisco Ad Club, sfBIG, AAF Silicon Valley and AD2SF, an
organization of younger ad professionals.
Enter today at: www.gsfac.org
December 2010
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November 2010
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79 NEW MONTGOMERY ST.
6–10 PM 
October 2010
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September 2010
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$20 to Attend; Members FREE
Host bar – two drinks
Barrel House
80 Tehama, San Francisco, CA (between Malden Aly & 2nd St)
Scott Kraft (Moderator) – Chief Strategy Officer, Pereia &O’Dell
Becky Brown - Director Social Media, Intel
Gerry Corbett - CEO, Redphlag LLC
Brian Ellefritz - Sr. Director, SAP AG
Richard Jalichandra - CEO, Technorati Media
Adam Kleinberg - CEO, TractionSponsors
New Gold Leaf
Traction
Become an IAA West Young Professional Member TodayFollow IAA and get info on all of our events:
Scott Kraft- Chief Strategy Officer, Pereia & O’DellScott Kraft comes to us following roles as Executive Vice President at social media and blogging pioneer Six Apart (TypePad, MovableType, Live Journal, and Vox) and VP Global Marketing and Branding at Sun Microsystems. Founder of several successful agencies and a Silicon Valley marketing guru, Scott’s significant experience in the financial sector includes branding and online marketing for Smith Barney, CitiBank, and Shroders PLC, as well as social media media consulting for Bank of America.
Becky Brown - Director Social Media, IntelBecky joined Intel in 1992 and brings over 18 years of experience in sales, marketing, and product development. As the Director of Social Media, Becky is responsible for the global strategy, framework, and tools to enable and measure world class social activations plans across all parts of the organization (business units, marketing team, geography teams). For a short period of 18 months Becky worked at Adobe managing the campaign planning and strategy for the Adobe Flash Platform. Becky began her career in sales as a technical marketing engineer and held a variety of customer facing roles such as Field Sales Engineer, Retail Marketing Manager, Market Development Management. Following sales, she spent over 5 years in product marketing and development for two strategically important and revolutionary products from Intel. You can find Becky Brown at twitter.com/beckyannbrown
Richard Jalichandra - President and CEO, Technorati MediaMr. Jalichandra is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Currently, heis the President and CEO of Technorati Media, the largest blog and social media ad network, whose ads reach 325million people a month. Prior to Technorati, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, Mr. Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Mr. Jalichandra led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director at Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles at Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.
Gerry Corbett - CEO, Redphlag LLCGerard “Gerry” F. Corbett is CEO of Redphlag LLC, a strategic marketing and management consulting firm, a position to which he was named in January 2008. He also has a coaching practice and blogs and twitters as the PR Job Coach. Gerry has served four decades in senior marketing and communications roles at Global Fortune 100 firms including Hitachi, Loral, Asarco, Gould and International Harvester and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He is a member of the board and past president of IAA West, a member of the executive committee, secretary and a member of the board of directors of the Public Relations Society of America; and a member of the Social Media Club, National Investor Relations Institute, National Association of Science Writers, San Francisco PR Roundtable and International Coaching Federation. You can find Gerry at twitter.com/prjobcoach
Brian Ellefritz - Senior Director of Global Social Media Marketing, SAP
Brian Ellefritz is the Senior Director of Global Social Media Marketing at SAP, an internal center of excellence which develops social media strategies and directs global training, policy, brand monitoring and tool selection for social media. His team manages the brand sites for SAP and provides strategies for key campaigns for the company. Brian has worked hard to catch digital marketing trends in their transition to “the next thing”, having progressively built and managed teams in web, e-marketing, relationship marketing, demand generation and now social media marketing functions. Brian’s marketing career has developed within some of the most powerful technology brands in the world including leadership roles at Apple, Netscape, Sun Microsystems, Cisco Systems and now SAP.Adam Kleinberg - CEO, Traction
Adam Kleinberg is CEO and a founding partner of San-Francisco-based Traction, a creative agency with a digital core. Adam has been at the forefront of digital since he’s been able. He was programming video games on a PET computer when he was eleven years old. Fast forward a decade and a half and Adam was writing his first blog – long before anyone had ever coined the term. By the late 90s, he was pushing the envelope in digital expression as one of the leading Flash designers in San Francisco. Fearless and practical, he’s a big ideas person with a penchant for detail. His career in advertising has included stints as a senior creative at Think New Ideas, Tribal DDB, Doremus Advertising and MRM Partners. He has helped a long list of clients achieve their marketing, communications and sales goals, including Apple, Salesforce.com, Intuit, Virgin Mobile, Microsoft, Sun Microsystems, Adobe and SAP. Traction was rated the Top Interactive Agency in the US by BtoB Magazine in 2009 and was runner up for that award in 2010.
August 2010
Where: Autodesk (1 Market Street, San Francisco, CA)Date/Time: Wednesday, August 25th – 12:00-1:30pm (presentation and lunch to follow)OPTIONAL: Tour of Autodesk gallery at 1:30pmSpeaker: Julie Smith is the Marketing Communications Director at Autodesk, the leader in 3D design software. Julie has over 12 years of global advertising and branding experience for tech companies such as Intel and Symantec. She has worked and lived abroad in both Germany and Hong Kong and holds an MBA from Thunderbird International School of Business.RSVP: tina.poplowitz@gmail.com
PLEASE NOTE: RSVP required for this event due to building requirements
June 2010
A panel of experts will discuss how media will embrace the emerging platform of mobile tablets.
WHEN:
June 22, 6-8 pm – Cocktails followed by a lively discussion
WHERE:
The Argonaut Hotel 495 Jefferson Street, San Francisco, CA 94109
RSVP:
nicole.poulton@draftfcb.com
The event will host up to 200 advertising and marketing professionals.
$20 to IAA Members | $40 for Non-Members
PANEL MEMBERS:
Greg Stern, CEO Butler, Shine & Stern (Moderator)
Matt Van Dalsem, VP Marketing, BlackRock
Greg Sterling, Principal of Sterling Market Intelligence/Analyst, Internet2Go
Andy Berkenfield, General Manager, Duncan/Channon
Jon Collins, Digital Solutions Director, Eyeblaster
www.iaawest.org
Become an IAA West Member Today
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IAA Young Professional’s Learning Series Continues!
Please join us for a series of Lunch & Learns and this year special “Pizza & Beer” Sessions with prominent local marketing executives!
Our upcoming Pizza & Beer session will be held at the offices of Duncan/Channon where you can hear how Account Director, Eric Dunn, got his start in advertising.
Duncan/Channon is a private penthouse lounge that just happens to have an award-winning, full-service agency attached. Some of the clients frequenting that lounge include Esurance, Hard Rock, Birkenstock, The Ritz-Carlton and the Lake Tahoe Visitor’s Association.
Eric has spent over a decade in advertising making stops at agencies big and small and has worked for a wide variety of clients including Harley-Davidson, Heinz, Beck’s Beer, SanDisk and Hard Rock. He’ll be discussing how he got his start in advertising while wearing nothing more than a bath towel and where his career has taken him since.
FREE TO IAA YOUNG PROFESSIONAL MEMBERS AND STUDENTS (w/valid ID)
$10.00 for General Admission (cash at door)
Please RSVP to reserve your spot!
Date: Thursday, June 10th
Location: Duncan/Channon – 114 Sansome St, 14th Floor, SF, CA 94104
Time: 6:00-7:30 pm
RSVP: tina.poplowitz@gmail.com
www.iaawest.org
Become an IAA West Young Professional Member Today
May 2010
IAA Young Professional’s Learning Series is Back!
Please join us for a series of Lunch & Learns and this year special “Pizza & Beer” Sessions with prominent marketing executives!
We’re kicking off our Learning series with a Pizza & Beer session at the offices of Traction. Hear how Adam Kleinberg, CEO and Creative Director got his start in marketing and the online world.
Traction is an award-winning interactive agency in the Bay Area with clients like Adobe, Sun Microsystems and Walmart.com. BtoB Magazine recently named Traction one of the top two interactive agencies in the United States for the second year in a row!
FREE TO IAA YOUNG PROFESSIONAL MEMBERS AND STUDENTS (w/valid ID)
$10.00 for General Admission (cash at door)
Please RSVP to reserve your spot!
Date:Tuesday, May 4th
Location:Traction, 1349 Larkin Street, San Francisco, CA (415) 962-5800
Time:5:00-6:30 pm
RSVP:tina.poplowitz@gmail.com
www.iaawest.org
Become an IAA West Young Professional Member Today
April 2010
APRIL 23RD 8:00AM-1:00PM FERRY BUILDING SAN FRANCISCO, CA
“FIVE LESSONS IN ABOUT FOUR HOURS”
RESERVATIONS: CONTACT MDELGADILLO@COBLENTZLAW.COM (attendance limited-reserve early)
- Loic Le Meur, Seesmic (Originator of the refrain: Advertising, PR, and Marketing Suck!)
March 2010
Only five more days to get your tickets!
No tickets sold at door — order online today.
Click Here to Purchase Your Tickets!
ADDY Awards Presentation & Gala
Wednesday, March 3, 2010 • 6 to 9 p.m. at SFMOMA
Hors D’oeuvres & Cocktails
ADDY Award Entries on Display
ADDY Awards Presentation in the Theater
Winners’ Circle with Champagne & Dessert
Plus
The Student ADDY Awards
See the Future Creative Talent Today
and presenting GSFAC’s
2010 Advertising Person
of the Year
__________________________________________________
AIGA San Francisco to Host San Francisco Design Week
SAN FRANCISCO—Since 2006, AIGA San Francisco has organized San Francisco Design Week as a way to reach out to a diverse community of over 20,000 Bay Area design professionals as well as local businesses, non-profits, entrepreneurs, students, the design-savvy public, tourists, and more.
The mission of Design Week raise public awareness of Design and, more importantly, San Francisco Bay Area Design including but not limited to: Graphic, Industrial, Interactive, Interior, Fashion, Architecture, Advertising, etc. To showcase and celebrate design’s impact and value in business innovation and efforts towards sustainability, social impact, human rights and political reform.
Through cross marketing, web presence, e-mail blasts, and posters distributed throughout the city, participating companies and organizations will not only reach AIGA SF’s members, but also many other design organizations, business communities, consumers, tourists, museums-goers, and students.
AIGA SF will be partnering with the San Francisco chapters American Institute of Architects (AIA), Industrial Designers Society of America (IDSA), Interactive Design Association (IxDA), and Adobe Systems to sponsor a full week of events highlighting the diversity and professionalism of the design community around the bay. Our goal is to raise public awareness of the impact that all design—graphic, product, interior, fashion, architecture, advertising—has in the San Francisco Bay Area.
How can you get involved and support San Francisco Design Week?
Hold an opening, host a lecture, create an exhibit, collaborate on a runway show, organize a studio tour, plan any event to display the impact and value of San Francisco Bay Area design.
Visit www.sfdesignweek.org to submit an event for the Community Calendar and to view a full listing of events.
AIGA, the professional association for design, is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. AIGA represents more than 20,000 designers through national activities and local programs developed by more than 60 chapters and 240 student groups. The San Francisco Chapter of AIGA is one of the largest and most active in the country. The organization celebrates design and provides unparalleled opportunities for networking within the local design community and a variety of resources to advance professionalism and broaden knowledge. For more information, please visit www.aigasf.org.
Gracy Leal, Special Projects
AIGA San Francisco
130 Sutter Street, Suite 600
San Francisco, CA 94104
415.626.6008 | fax 415.626.5434
intern@aigasf.org | http://www.aigasf.org
AIGA | the professional association for design
February 2010
Tuesday, February 2nd
The Fillmore Cocktail Crawl
6:30pm-9:00pm Fillmore Cocktail Crawl Experiential Event
The Fillmore District, formerly known as “The Jazz District”, has been exploding with exciting, new restaurants and bars making it one of San Francisco’s hottest happy hour and dining destinations. Yoshi’s, 1300 on Fillmore, Rasselas Jazz Club, and Sheba Lounge are opening their doors and serving up signature cocktails, appetizers and live jazz for the evening. Each of these participating venues will compete to create an original libation (featuring DonQ Rum) that best represents The Fillmore’s distinct place in San Francisco’s music culture.
This will be a special evening for IAA members and friends!
First stop on the crawl will be the IAA VIP Lounge at Yoshi’s, sponsored by Entrepreneur Media. IAA members and friends (THIS MEANS YOU!) will receive a VIP wristband giving you access to enjoy live jazz, small bites, and a complimentary DonQ cocktails upstairs in the IAA VIP Lounge at Yoshi’s, which will be closed to the general public. To receive your VIP wristband, join the IAA West Facebook Group or IAA West LinkedIn Group and RSVP. You will receive four drink tickets good for a complimentary DonQ cocktail tasting at each of the four participating venues.
Participating Venues / Address:
- Yoshi’s / 1330 Fillmore Street: Your first stop for event registration/check-in!
- 1300 on Fillmore / 1300 Fillmore Street
- Rasselas Jazz Club / 1534 Fillmore Street
- Sheba Piano Lounge / 1419 Fillmore Street
TO RSVP:
YOU MUST RSVP TO THE IAA WEST FACEBOOK GROUP and/or IAA WEST LINKED IN GROUP TO RECEIVE VIP WRISTBANDS AND DRINK TICKETS! Please note: There is no cost to attend the event, there is a limited capacity, and priority will be given to those who RSVP! Aside from the four complimentary drink tickets, cash bars will be available at each venue.
January 2010
The Future Of Social Networks: An Update On Where We Are Today —
Social networks will be like air, your friends will be where ever you need and want them to be. How close is this to a reality? And what can marketers do to prepare for this new open, ubiquitous social networking?
DATE AND TIME
Tuesday, January 12, 2010
6:00 – 7:00 Registration and Networking
7:00 – 8:00 Program with Q&A
Space is limited to 100 seats, so REGISTER NOW!
http://sfama-charlene-li.eventbrite.com/
LOCATION
Bars + Tone
1550 Bryant St Ste 1000
San Francisco, CA 94103
COST
SFAMA Members – Early Registration Pricing through Jan. 4, 2010 $25 ($35 after Jan 4, 2010)
Non-members – Early Registration Pricing through Jan. 4, 2010 $35 ($45 Jan. 4, 2010 )
Students – $20
Hors d’oeuvres will be provided.
SPEAKER BIO
Charlene Li is the founder of Altimeter Group, a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. Altimeter Group has four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Practice. She is also the co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies”, published by Harvard Business Press in May 2008.
Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.
Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam.
She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.
December 2009
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August 2009
August 3 – August 5 – 2009 4A’s Planning Conference
August 27 – Advertising, PR, and Marketing Suck! What now?
Save the date now for this great event with panelists:
- Robert Scoble
- Steve Patrizi, VP of Sales, LinkedIn
Featured Agency
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