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Goodby Silverstein Loses Piece of its Creative Soul

Goodby, Silverstein & Partners suffered a blow to its creative soul with the passing of Claude Shade, who died after a short-lived battle with cancer last night at the age of 62.

Mr. Shade, who joined the agency nearly 20 years ago in 1997, was a polymathic figure whose talents couldn’t be squeezed into a traditional title. He toggled between the role of photographer, art director and daredevil — known for taking all kinds of creative risks.  Read the rest of this entry »

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Breakthrough Agency of the Year: Heat Harnesses the Element of Surprise

“Critics” called it “impossible to un-watch” and “an epic tale of gridiron redemption.” But there was one major, impossible-to-ignore disappointment: It was never seen in theaters.

In fact, it wasn’t a movie at all. The Sopranos-meets-Bollywood-meets-Rambo-meets-Jurassic Park action/rom-com/sports flick was a star-studded, five-minute trailer for EA’s hot-selling Madden NFL 16 video game.   Read the rest of this entry »

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Cibo Named Brand Experience AOR for Subaru in Asia

-Cibo, an integrated brand experience agency, today announced that they have been awarded Brand Experience Agency of Record for Motor Image Group of Singapore, the exclusive Subaru distributor in SE Asia, to develop a new brand strategy and creative platform that will engage and win the hearts of their customers.  Read the rest of this entry »

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‘Got Milk?’ Broadens Its Palate, Pairing With Sweet and Spicy Foods

Remember when you took the first bite of that rich, face-melting curry, and boy was it delicious—but pretty please, would somebody hurry up and get you a glass of milk, stat?

It’s a familiar moment for anyone who likes spicy food, and it’s perfectly captured in Goodby Silverstein & Partners’ new “Got Milk?” advertising for the California Milk Processor Board. It’s part of a campaign, “Food Loves Milk,” that looks beyond what you’d stereotypically eat with milk—no offense, cookies—to sell consumers on the merits of other pairings.  Read the rest of this entry »

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Instagram ads are a hit among brands

Since it started rolling out sponsored ads over a year-and-a-half ago, Instagram —whether users like it or not —  has fast emerged as brands’ new darling advertising platform.

Brands have been quick to embrace the photo sharing platform’s custom targeting and call-to-action buttons, such as “Shop Now” and “Learn More,” especially since its API was opened to all brands over a month ago.

Taco Bell, Mercedes-Benz and Chobani were some of the earliest adopters to have experimented with sponsored posts on Instagram as its foremost brand partners. While Taco Bell used Instagram to announce its new breakfast menu in April and saw a 29 point lift in its ad recall, Mercedes-Benz used Instagram to launch its compact SUV called the “GLA” in conjunction with Facebook last fall and saw a 580 percent increase in visits to its site.  Read the rest of this entry »

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MillerCoors Puts Blue Moon in Review

The beer agency changes keep coming: MillerCoors has put Blue Moon into creative review and has selected VenablesBell & Partners to handle its Leinenkugel’s brand.

The brewer, which is already in review for its largest brand, Coors Light, has “selected a small group of agencies to compete for the Blue Moon above-the-line work and expect to award this business by the end of September,” according to a memo sent to distributors. The incumbent on the brand is Integer Group, which “will refocus on retail marketing for Blue Moon,” according to the memo.  Read the rest of this entry »

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Peet’s hires ad agency to fuel marketing, retail expansion

Peet’s Coffee, a coffee chain known for dark roasts and fresh beans, is ready to launch a brand campaign after several years of rapid expansion. The company has hired San Francisco agency Cutwater as its agency of record, Peet’s and Cutwater confirmed to Crain’s sister publication Advertising Age.

Cutwater has started working on a campaign set to roll out near the end of 2015.

Peet’s, which refers to both its staff and its biggest fans as “Peetniks,” was founded by Alfred Peet in Berkeley, Calif. in 1966. The company, now based in nearby Emeryville, Calif., runs coffee shops and sells its coffee in grocery stores, through other retailers and online.  Read the rest of this entry »

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So much for the terrible twos. A couple of two-year-old shops walked away with the top awards at Advertising Age’s 2015 Small Agency Awards held in Boston.

Chicago-based O’Keefe Reinhard & Paul was named 2015 Agency of the Year.Nómades, a shop based in Mexico City and Buenos Aires, took home the gold for Integrated Campaign of the Year for its “Soccer Gentlemen” campaign for Tecate.

During its short existence, OKRP has brought in big-name clients like Yum Brands, for which the shop has worked on some of its emerging concepts like Chick-fil-A competitor Super Chix and Vietnamese-sandwich concept Bánh Shop.

But it’s probably best known for last year’s holiday campaign for Big Lots. The campaign featured a ’60s-style- girl-group singing songs including “Nailing This” and “Black Fridayest Black Friday of All” and was meant to bring some feistiness to the brand that consumers would remember, particularly because the retail chain does not have a big budget.  Read the rest of this entry »

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Yahoo is not letting bad memories deter it from an outdoor marketing blitz.

The Internet company has begun plastering ads for its service throughout San Francisco and in several other US markets.

The new ads appear to have begun popping up on bus stops, giant overhead billboards and even elevator screens in the last few days.  Read the rest of this entry »

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Toyota Gets Local, Uses Geo-Targeted Snapchat Ads

Toyota is driving “Let’s Go Places” to some new digital venues that are decidedly local.

In the latest evolution of the nearly three-year-old campaign, the automaker has purchased ads on Snapchat that target Los Angeles. Videos will run inside Snapchat’s localized Live Story feature, marking what Toyota says is the first time an automotive brand has utilized that local ad format. Toyota has also partnered with Google to automatically customize banner ads in 15,000 U.S. cities using an API that incorporates city-specific information into the ads.  Read the rest of this entry »

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