Posts Tagged product placements
Many know of the University of Michigan through its famous alumni —
Madonna, Gerald Ford, Arthur Miller. And … Gregory House, and Gerald
and Karen DeGroot.
The first three names are really well-known in the fields of public policy, music and theater.
The last three aren’t real at all.
House, the lead character on the Fox medical drama of the same name,
is a Michigan medical school graduate, and the DeGroots are Michigan
doctoral candidates who founded the mysterious Dharma Initiative at the
center of the ABC serial “Lost.”
Such tie-ins allow TV and film productions to be more authentic
while at the same time providing universities with free advertising and
the chance to up their coolness quotient.